Where Does Customer Journey Mapping Go Wrong? (And How to Fix It) - Mitel & CULTIVATE
CX Today29 Okt 2025

Where Does Customer Journey Mapping Go Wrong? (And How to Fix It) - Mitel & CULTIVATE

CX Today's Charlie Mitchell hosts a conversation about how mapping out customer service experience and uniting the team around those maps. To dig into the challenges and opportunities, he's joined by: Katie Stabler, Founder of CULTIVATE Customer Experience by Design Paul Hughes, Head of CX Sales for the UK, Ireland & South Africa at Mitel Early in the discussion, Stabler emphasizes why journey mapping often falls short, and how bias, poor data application, and siloed thinking can dera...

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Elsevier Transforms Its Contact Center Experience, with Impressive CSAT Gains

Elsevier Transforms Its Contact Center Experience, with Impressive CSAT Gains

Watch on YouTube. CX Today's Charlie Mitchell hosts Joep Everts, SVP of Customer Service at Elsevier. We discuss Elsevier's contact center transformation journey, considering: Why did Elsevier decid...

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Generative AI In the Contact Center: Announcements, Use Cases, & Future Possibilities

Generative AI In the Contact Center: Announcements, Use Cases, & Future Possibilities

Watch on YouTube. CX Today's Charlie Mitchell hosts Stuart Dorman, Chief Innovation Officer at Sabio. We consider the evolution of generative AI and how it is influencing the contact center space. In...

27 Jun 202315min

Frontier Airlines Discusses Its Decision to Ditch Telephone Customer Service

Frontier Airlines Discusses Its Decision to Ditch Telephone Customer Service

Watch on YouTube. CX Today's Rob Scott hosts Leonardo Declich, Director, CX Digital Transformation at Frontier Airlines. We reflect on why Frontier chose to get rid of its contact center voice channe...

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A Microsoft Teams Contact Center: How Can I Enhance My Voice and IM Channels?

A Microsoft Teams Contact Center: How Can I Enhance My Voice and IM Channels?

Watch on YouTube. CX Today's Charlie Mitchell hosts Jean-Nicolas Robitaille, Vice President of Product Management at ComputerTalk. We consider how to how businesses can better run their customer comm...

27 Jun 20239min

Sprinklr’s New Generative AI Innovations: An Inside Look

Sprinklr’s New Generative AI Innovations: An Inside Look

Watch on YouTube. CX Today's Charlie Mitchell hosts Buddy Waddington, an Insights & AI Solutions Specialist Manager at Sprinklr. We break down Sprinklr AI+, the CX vendor's new suite of Generative AI...

23 Jun 202320min

Topic & Sentiment Analysis In the Contact Center: Definitions, Use Cases, & Benefits

Topic & Sentiment Analysis In the Contact Center: Definitions, Use Cases, & Benefits

Watch on YouTube. CX Today's Charlie Mitchell hosts John Ortiz, Technology Sales Manager at MiaRec. We consider the topic and sentiment analysis in the contact center, discussing: Definitions for top...

19 Jun 202320min

5 Value-Adding Conversational Intelligence Use Cases for Contact Centers

5 Value-Adding Conversational Intelligence Use Cases for Contact Centers

Watch on YouTube. CX Today's Charlie Mitchell hosts Tatiana Polyakova, Chief Operating Officer at MiaRec. We discuss five contact center use cases for conversational intelligence solutions. These are...

15 Jun 202321min

Thule Discusses Its Customer Experience Transformation & Shares Key Learnings

Thule Discusses Its Customer Experience Transformation & Shares Key Learnings

Watch on YouTube. CX Today's Charlie Mitchell hosts Zachary Dugas, Global Product Owner of Content Management Systems & SaaS at Thule. We discuss Thule's customer experience transformation process, c...

14 Jun 20239min

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