55. What Does Good Stewardship Marketing Look Like? with Becky Marcelliano

55. What Does Good Stewardship Marketing Look Like? with Becky Marcelliano

In episode 55 of the Outdoor Minimalist podcast, we talk about stewardship marketing, public land access for varying user groups, and how we can use our strengths to make a collective impact for good. Any type of branding and brand marketing is always super interesting to me, and I was really excited when the idea for this episode was brought to my attention by Becky Marcelliano.

Becky is the Senior Access and Stewardship Marketing Manager for OnX. Her love of the outdoors started in the hills of New Jersey, but bigger mountains drew her to the Mountain West, where she’s spent the last two decades doing a multitude of things, including teaching environmental education, guiding wilderness travel trips, and managing marketing teams for various outdoor brands in the industry. She’s driven by human connection, our wild places, and purpose-driven initiatives. She’s a Jane-of-all-trades adventurer, master of none. Find her hiking, mountain biking, backpacking, off-roading, or throwing a fly rod on any given day.

INSTAGRAM: https://www.instagram.com/outdoor.minimalist.book/

WEBSITE: https://www.theoutdoorminimalist.com/

ORDER THE BOOK: https://www.theoutdoorminimalist.com/book

YOUTUBE: @theoutdoorminimalist

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Use the code OUTDOORMINIMALIST for 10% off every Neo Bites order.

OnX

WEBSITE: https://www.onxmaps.com/

APP: https://www.onxmaps.com/hunt/app

INSTAGRAM: https://www.instagram.com/onxhunt/

FACEBOOK: https://www.facebook.com/onxhunt

BECKY: https://www.instagram.com/rjmarcelliano/

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EPISODE RESOURCES

Leave No Trace

Tread Lightly

United By Blue

OnX Shared Ground Symposium

Episoder(282)

Potential Drilling Near Chaco Canyon, Joint Resolution Threatens Grand Staircase-Escalante, and the USDA Forest Service Reorganization Moves Forward - Public Lands News (April 3)

Potential Drilling Near Chaco Canyon, Joint Resolution Threatens Grand Staircase-Escalante, and the USDA Forest Service Reorganization Moves Forward - Public Lands News (April 3)

In this week's public lands news briefing, we cover three main stories:1. The Trump administration has begun the process of potentially reversing federal protections for the lands surrounding Chaco Cu...

3 Apr 23min

217. How AllTrails Is Using Trail Data to Protect Public Lands with Pitt Grewe

217. How AllTrails Is Using Trail Data to Protect Public Lands with Pitt Grewe

In recent years, more people than ever have been heading outdoors—discovering new trails, exploring public lands, and connecting with nature in ways that are shaping the future of outdoor recreation. ...

30 Mar 33min

216. How to Use a Walk in Nature as a Meditation Practice with Brian Berneman

216. How to Use a Walk in Nature as a Meditation Practice with Brian Berneman

What do you think of when you think of meditation? Many people think of meditation as only sitting still and clearing your mind, but in reality, mindfulness can happen through movement, sound, and att...

23 Mar 39min

Oak Flat Transferred to Multinational Mining Company and Big Bend Border Wall Pushes Ahead - Public Lands News (March 9-20)

Oak Flat Transferred to Multinational Mining Company and Big Bend Border Wall Pushes Ahead - Public Lands News (March 9-20)

During this week’s public lands news briefing on the Outdoor Minimalist podcast, we have two feature stories for you. What we cover this week:1. Oak Flat, a sacred indigenous site and popular rock cli...

20 Mar 25min

215. What You Didn't Know About Trawling in Alaska with David Bayes

215. What You Didn't Know About Trawling in Alaska with David Bayes

What happens when one of the world’s largest industrial fishing fleets operates alongside small coastal communities that depend on the same fish to survive?In Alaska, trawl fisheries—especially those ...

16 Mar 37min

214. We Are Losing the Climate Crisis Narrative Fight with Maya Lilly

214. We Are Losing the Climate Crisis Narrative Fight with Maya Lilly

Climate change is one of the biggest stories of our time—but the way we tell that story hasn’t always kept up with how people actually consume media today. As younger audiences spend more time on soci...

9 Mar 37min

US/Israel's Holy War with Iran Explained with Leigh Larson

US/Israel's Holy War with Iran Explained with Leigh Larson

Holy war? Resource war? Either way, it's illegal. In this special bonus episode on the Outdoor Minimalist podcast, I am joined by Leigh Larson, who breaks down how and why Christian nationalism and re...

6 Mar 39min

213. Are We Ready for the AI Energy Surge? What Communities Need to Know About Data Centers and the Grid with Dr. Naeem Turner

213. Are We Ready for the AI Energy Surge? What Communities Need to Know About Data Centers and the Grid with Dr. Naeem Turner

AI has seemingly taken over our lives in so many ways. Personally, I’ve seen a huge shift in the writing and journalism field for both staff and freelance writers. But one thing we often don’t see is ...

2 Mar 30min

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