Account Management Podcast (a tactical guide to success)

Account Management Podcast (a tactical guide to success)

The account management podcast for client success and post-sales teams. Hosts Fred Fuller and John Brown, authors of A Dragon Walks Into a Meeting, share practical tactics for what happens after the sale: building client relationships and trust, client scorecards, handling outages and escalations, negotiating renewals, business ethics, and leading an account management team. Whether you're new to account or client management or running a customer success organization, you'll get real-world advice you can use on your next client call. Learn more and work with us: fuller-brown.com

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Episoder(36)

What to do if your client is a nightmare

What to do if your client is a nightmare

Fred and John discuss how to deal with this issue conceptually:1. Accept that this is part of the job2. Find the root cause3. Don’t make it personal4. Be careful how you talk about them internally5. K...

5 Okt 41min

Leading an Account Management Organization: A framework

Leading an Account Management Organization: A framework

In this episode we cover the "Account Management Leadership Pyramid" - a framework for thinking through a strategic approach to account management leadership.

13 Sep 37min

Podcast: Scorecards for Better Account Management

Podcast: Scorecards for Better Account Management

In this episode, Fred and John cover how to do a Client scorecard:-Why Scorecards Matter-There Is No Perfect Scorecard - the process is the result-Four Categories That Usually Matter-Don't Let the Met...

23 Aug 26min

Account Management Leadership (with Special Guest Brooke Feldman)

Account Management Leadership (with Special Guest Brooke Feldman)

In this episode, we explore concepts of leading an Account Management team with Brooke Feldman, SVP Operations and Client Success at Arrive, a global provider of parking and city management solutions....

28 Jun 55min

Sales motions for the account manager (with special guest Elena Casal)

Sales motions for the account manager (with special guest Elena Casal)

In this Episode, Fred and John welcome special guest Elena Casal, Chief Client Officer for the Clearing House. The Clearing House is one of the US's largest payment networks. In this episode, we cover...

25 Mai 51min

How to communicate during outages or emergencies

How to communicate during outages or emergencies

In this episode, Fred and John review how to handle outages or emergencies as an Account Manager, including:The First 15 Minutes: What to Say ImmediatelyCommunicate on the period you specified, even i...

10 Mai 35min

Business Ethics for Account Managers

Business Ethics for Account Managers

In this episode, Fred and John discuss Business Ethics specifically for Account ManagersMost Common Scenario: Ethical Communication During Problems Quota vs. Client Best InterestOverselling vs. Honest...

26 Apr 34min

Top 10 Account Manager mistakes

Top 10 Account Manager mistakes

In this episode, Fred and John discuss the top ten mistakes made by B2B account managers:Thinking some else is the quarterback “I think”Not bringing recommendations along with problemsNot being willin...

29 Mar 35min

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