Ad Age Marketer's Brief
Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work. Subscribe to sharpen your judgment and spot what matters early.

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Episoder(392)

Why breakfast is the most important meal on Wendy's menu

Why breakfast is the most important meal on Wendy's menu

Wendy's Chief Marketing Officer Carl Loredo shares how the NCAA sponsor and new No. 2 U.S. burger chain is preparing for March Madness and discusses other plans, from gaming to chicken sandwiches.

10 Mar 202125min

How Mint Mobile embraces fear and cultural moments to turn around ads in days or mere hours

How Mint Mobile embraces fear and cultural moments to turn around ads in days or mere hours

CMO Aron North joins the 'Marketer's Brief' podcast to talk about embracing fear and just how much brand owner Ryan Reynolds is part of the creative process.

3 Mar 202122min

How Staples is preparing for the back-to-office shift

How Staples is preparing for the back-to-office shift

Daniel Reilly, VP of brand and product management, talks about building Staples' brands, changes in demand for office supplies and what's ahead.

24 Feb 202120min

Jimmy John's CMO dishes on the brand's new storytelling approach

Jimmy John's CMO dishes on the brand's new storytelling approach

Jimmy John's, known for its "Freaky Fast" delivery, is telling more of a brand story. Chief Marketing Officer Darin Dugan joins Marketer's Brief to discuss the brand's first Super Bowl campaign and ho...

17 Feb 202124min

Super Bowl hits and misses

Super Bowl hits and misses

Ad Age journalists break down the Big Game ad winners and losers.

10 Feb 202143min

What's ahead for the wedding industry

What's ahead for the wedding industry

The Knot's Kristen Maxwell Cooper talks about Zoom ceremonies, a customer hotline and what trends will last.

3 Feb 202124min

Super Bowl ad update

Super Bowl ad update

Ad Age's E.J. Schultz, Jeanine Poggi and Jessica Wohl discuss what's different heading into advertising's biggest day, such as big players sitting out the game, newcomers eager for the spotlight and w...

28 Jan 202125min

Celebrity booze brands

Celebrity booze brands

Behind the rise of star-backed alcohol brands with . Larry Waks, a partner with Foley & Lardner LLP, who is known inside his law firm as the "attorney to the stars." We also talk about his involvement...

20 Jan 202125min

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