Ad Age Marketer's Brief
Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work. Subscribe to sharpen your judgment and spot what matters early.

Episoder(382)

America's Hottest Brands

America's Hottest Brands

In this encore episode, Ad Age reporters discuss the 2020 lineup of America's Hottest Brands and look back at some picks from previous years.

30 Des 202025min

From marketer to CEO

From marketer to CEO

In this encore episode, Cheryl Bachelder, one of Ad Age's inaugural Women to Watch, discusses how she went from marketing to general management and the advice she has for leaders during the pandemic.

23 Des 202021min

How Hydrow, a rowing rival to Peloton, is building its brand

How Hydrow, a rowing rival to Peloton, is building its brand

Newly appointed Chief Commercial Officer Gretchen Saegh-Fleming talks fitness marketing

16 Des 202018min

Marketers of the Year

Marketers of the Year

We break down our annual Marketers of the Year list, topped by TikTok

10 Des 202027min

What Applebee's is doing differently to get through 2020

What Applebee's is doing differently to get through 2020

Applebee's CMO Joel Yashinsky joins Marketer's Brief to discuss how the brand changed its plans due to the coronavirus pandemic, from pulling media spending early on to finding a way to send some birt...

2 Des 202023min

Heineken USA's innovation and ecommerce push

Heineken USA's innovation and ecommerce push

Alison Payne, VP of marketing for Heineken USA who oversees the beer importer's Mexican brands, updates us on what the company is doing to boost its ecommerce presence as the pandemic continues to alt...

25 Nov 202025min

How Lululemon is using Mirror to train for the future

How Lululemon is using Mirror to train for the future

New Chief Brand Officer Nikki Neuburger talks about the brand's recent Mirror acquisition, new creative AOR Droga5 and what's ahead.

18 Nov 202021min

How King Arthur Baking is preparing for the holidays after its pandemic rise

How King Arthur Baking is preparing for the holidays after its pandemic rise

Bill Tine, VP of marketing at King Arthur Baking Company, joins Marketer's Brief to discuss how the company is trying to build on the rapid success it has seen in 2020, its 230th year in business.

11 Nov 202024min

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