Ad Age Marketer's Brief
Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work. Subscribe to sharpen your judgment and spot what matters early.

Episoder(382)

Why Etsy is surging, and what it means for holiday

Why Etsy is surging, and what it means for holiday

CMO Ryan Scott talks product trends, holiday marketing and thoughtful gifting

5 Nov 202026min

How COVID-19 has changed CVS' strategy

How COVID-19 has changed CVS' strategy

CMO Norman de Greve talks about areas of focus for CVS amid changing consumer behavior.

3 Nov 202020min

ANA's Bob Liodice on this year's Masters of Marketing

ANA's Bob Liodice on this year's Masters of Marketing

The Association of National Advertisers' biggest conference is being held remotely due to COVID-19. ANA CEO Bob Liodice joins Marketer's Brief to discuss how the event is being run this year and the a...

20 Okt 202024min

How brands can use neuroscience to solve COVID social distancing dilemmas in ads

How brands can use neuroscience to solve COVID social distancing dilemmas in ads

Neuro Insight's Pranav Yadav talks about what consumers really want to see in ads now and through the holidays.

20 Okt 202023min

Leading Frito-Lay's in-house agency

Leading Frito-Lay's in-house agency

Chris Bellinger, VP of creative and digital, Frito-Lay North America, joins Marketer's Brief to discuss the snack maker's internal agency and his earlier time on the agency side—which included Doritos...

7 Okt 202028min

There's no marathon, but New York Road Runners is still running ahead

There's no marathon, but New York Road Runners is still running ahead

The VP of marketing at the nonprofit discusses the switch to virtual races and how NYRR is now beginning smaller in-person events

30 Sep 202019min

How Domino's is changing during COVID-19

How Domino's is changing during COVID-19

Domino's Pizza, like its smaller rivals, has grown substantially this year thanks in large part to people placing more orders during the coronavirus pandemic. In the second quarter, for example, Domi...

23 Sep 202025min

Why RV renting is still a big trend this fall

Why RV renting is still a big trend this fall

The CMO and co-founder of RV rental site Outdoorsy discusses consumer travel trends and how the Great American Roadtrip is still thriving, despite chillier temps.

16 Sep 202019min

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