Betterment's 'Anti‑Marketing' Machine
Kim Rosenblum, CMO of investment app Betterment, unpacks her "anti‑marketing" playbook, which involves telling customers not to engage and shifting away from chasing cheap CAC to prioritizing lifetime...
14 Apr 44min
Who Needs 'Corrosive Intermediaries' Anyway?
The programmatic supply chain is "pretty flawed," says Danny Spears, COO of publisher alliance Ozone, and value is leaking away from digital media brands. But that doesn't mean they need to stand ther...
7 Apr 46min
Why Scripps Is All In On Women's Sports
Scripps CRO Brian Norris explains why the broadcaster is leaning into women's and local sports – and how that shift is reshaping the media plan.
31 Mar 52min
Sussing Out 'Performance TV'
Can connected TV really deliver performance – or is "performance TV" just a branding boost with extra data? Erin Firneno, SVP of business intelligence at Advertiser Perceptions, weighs in.
24 Mar 37min
Perion Is So Over The AI Hype Cycle
Perion CEO Tal Jacobson is done with AI buzzwords. Instead, he's betting big on agents, outcomes and letting machines handle the messy parts of media buying.
17 Mar 52min
Healthy Growth In The Age Of AI
Mary Beech, chief growth officer at health-and-wellness brand Thorne, shares how she's turning marketing into a growth engine amid AI-driven discovery and chatbots that get loose with the facts.
10 Mar 48min
What Marketers Miss When Their Data Isn't Inclusive
Inclusive measurement is more than a nice-to-have, says Charlene Polite Corley, Nielsen's VP of inclusive insights. Because undercounting Black, Hispanic and intersectional audiences isn't just a meas...
3 Mar 46min
From Avoiding Bad Ads To Demanding ROI
Ad verification used to be mostly about keeping brands away from the bad stuff. Now, verification providers have to prove that quality actually moves the needle, says Integral Ad Science CEO Lisa Utzs...
24 Feb 39min
