AdExchanger
AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger's award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

Episoder(100)

Retail's AI Moment Is (Almost) Here

Retail's AI Moment Is (Almost) Here

Jeff Cohen, Skai's new chief business development officer, unpacks why the smartest retailers and brands are already connecting the data dots and rethinking their playbooks for the AI era, even though...

11 Nov 202554min

The Legal Analyst In Google's Corner

The Legal Analyst In Google's Corner

Vidushi Dyall went from tracking cybercriminals at the Manhattan DA's office to dissecting online ad empires. In this episode, she breaks down the DOJ's antitrust battles with Google – and why she som...

4 Nov 202536min

Why Medium Said No To Easy Ad Money

Why Medium Said No To Easy Ad Money

Tony Stubblebine became CEO of Medium in 2022 and turned the struggling, loss-making platform profitable by cutting costs, improving content quality and refusing to rely on advertising.

28 Okt 202558min

Why CFOs Overlook Marketing's True Impact

Why CFOs Overlook Marketing's True Impact

Marketing often gets unfairly pegged as a cost center. But that wouldn't happen if marketers had access to better measurement that gave them clarity on what truly drives business growth, argues Henry ...

21 Okt 20251h

The Business Case For Carbon Cuts

The Business Case For Carbon Cuts

Anne Coghlan, co-founder and COO of Scope3, on why cutting carbon in ad tech isn't just about saving the planet; it's about eliminating inefficiency and financial waste at the same time. Plus: Using A...

15 Okt 202552min

Why Media Quality Should Be The Center Of Attention

Why Media Quality Should Be The Center Of Attention

Online advertising's privacy problem isn't just about bad actors – it's about bad metrics, says Marc Guldiman, CEO and founder of attention startup Adelaide. "I think a lot of the invasive behaviors i...

7 Okt 202547min

The Economist's POV On Remedies For Google's Ad Tech Monopoly

The Economist's POV On Remedies For Google's Ad Tech Monopoly

In the Google search case, a forced spin-off of Chrome was never gonna happen, but a court-ordered divestiture of GAM isn't beyond the pale in the ad tech case, says Geoffrey Manne, president and foun...

30 Sep 20251h 6min

Marketing In The Age Of AI Answers

Marketing In The Age Of AI Answers

The fundamental shift from traditional search to AI chatbots has major implications for the entire marketing organization, says Bluefish CEO Alex Sherman. If brands want control over how they appear i...

23 Sep 202552min

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