Addressing Addressability, With ID5 CEO Mathieu Roche
When Google reversed its decision to deprecate third-party cookies, the first word in ID5 CEO Mathieu Roche's mind was an expletive. But it doesn't really matter what happens with cookies on Chrome an...
2 Sep 202546min
ROAS? Nah. The Home Depot's All About ROMO
Enough with the ROAS obsession. It's time for a smarter approach to measurement that focuses on more than short-term objectives, says Melanie Babcock-Brown, VP of media and monetization for Orange Apr...
26 Aug 202544min
The Science (And Art) Of Scaling Native Ads
Native advertising has been around for a long time. But creating a native ad unit online is way more complicated than a standard programmatic placement, because multiple teams and systems have to comp...
19 Aug 202546min
HouseFresh Clears The Air On Google's Changing Search Experience
Product review site HouseFresh bounced back from losing 91% of its Google traffic last year. Here's how it's pivoting in response to stiffer affiliate marketing competition and zero-click AI search.
12 Aug 202547min
AI In Ads – And Ads In AI
Paul Longo, GM or AI in ads at Microsoft Advertising, breaks down what it means to bring ads into conversational experiences and how AI-powered tools are changing the way advertisers work. Plus: Micro...
5 Aug 202541min
Making Sense of DSP-SSP Convergence
DSPs are building tools to bypass SSPs, and SSPs are trying to cut out the buy side. But the real question in the noise is whether the technology improves effectiveness, says Kara Puccinelli, chief cu...
29 Jul 202548min
When AI Meets Media Quality
From one perspective, publishers are up a creek thanks to the rise of generative AI search; the impact on discoverability and traffic is palpable. But that doesn't mean publishers can't adapt and find...
23 Jul 202548min
There's No Such Thing As An Attribution Easy Button
There are many misconceptions about ad measurement. But the biggest thing most marketers are wrongheaded about is in thinking there's a single easy button for attribution. It simply doesn't exist, say...
15 Jul 202550min
