AdExchanger

In 2017, Mediaocean CEO Bill Wise predicted the demise of supply-side platforms. The category survived, but he's sticking to his theory that pureplay SSPs are a thing of the past. Plus: An update on M...

15 Apr 202551min

AI isn't something a marketer "does." It's not a singular action or task, and there is no AI easy button. And so AI researcher and consultant Cecilia Dones tries to "get underneath" the reasons behind...

8 Apr 202552min

To say that David Jones, CEO and founder of The Brandtech Group, is bullish on generative AI would be an understatement. "Every single facet of marketing can be done better, faster and cheaper using t...

1 Apr 20251h 1min

As the newly appointed president of Horizon Media Holdings, Bob Lord is dubious that megamergers between holding companies are actually good for the client. "Bigger is not always better," Lord says.

25 Mar 202552min

Microsoft ad sales vet Rob Wilk joined Yahoo last year to lead revenue for the company's advertising business with one main goal in mind: to evangelize Yahoo's owned-and-operated properties. Most adve...

18 Mar 202544min

Now that Teads and Outbrain are one, the vision, explained CEO David Kostman when the deal was first announced, is to become an "end-to-end, full-funnel platform for the open internet." But what does ...

11 Mar 202541min

What does it take to serve mid-size brand clients; how is AI transforming media buying; and why – for the love of god – is measurement still so messed up? Mediastruction CEO and Founding Partner Maril...

4 Mar 202549min

For publishers, digital advertising is a lot like playing craps, says Aditude's Justin Wohl. It's all about tuning out the noise while placing safe bets that work for your monetization strategy.

25 Feb 202552min