39 - The Impact of Agents on Conversions (with Joe Williams)
We try and examine just how big of an impact individual sales agents can make on conversion rates with a case study based on Joe William's recent experiences.
15 Okt 202119min
38 - Why Do People Buy Cheap Leads?
This week we ask the question why do people buy cheap leads? We explore Quantity versus Quality, the need to de-silo sales and marketing, and why brands need to retain control of how their brand is pe...
8 Okt 202125min
37 - How To Get More Sales From The Leads You Buy (with Ben Tyrrell)
We speak to the Head Of Customer Success at MVF Global to explore how to get more sales from the leads you buy, how to optimise lead flow, and why it is so important for lead sellers and lead buyers t...
1 Okt 202141min
36 - Why Feedback Is The Key To Growth
This week Daniel and Simon have a really informal chat about the importance of feedback loops. Are some lead buyers too reluctant to give feedback? Why is this the case? And why is it so important for...
24 Sep 202120min
35 - We Need To Talk About ROAS (with Kevin Bauer)
This week, from a galaxy far, far away, Kevin Bauer from Kessel Digital tells us exactly why ROAS is evil! Expect amazing insights into the new metrics and methods brands should be using to measure su...
17 Sep 202141min
34 - A Lead Without Intent Is Just Contact Information
This week Daniel and Simon look at the idea that a lead without intent is just contact information. They ask why intent is so important and come back to how adopting this idea in your work can lead to...
10 Sep 202120min
33 - The Importance Of Marketing Operations (with Darrell Alfonso)
In the latest episode of the B2C Lead Generation Podcast we catch up with Darrell Alfonso from Amazon to dive deep into what is involved in Marketing Operations and why it is so important. If you're i...
3 Sep 202139min
32 - How To Improve The Quality Of Your Leads
This week Simon Delaney was a guest on the (Live) Business Growth Show hosted by Sam Dunning. They got into the weeds of how to improve the quality of your leads. Sam asked Simon questions like: Why i...
27 Aug 202132min
