31 - There Is a Smarter Way To Generate Customers (with Josh Joyner)
In this episode we have the pleasure of welcoming Commercial Head of MVF, Josh Joyner, to look at what it takes to run lead generation for one of the largest lead gen businesses in the world!
20 Aug 202141min
30 - Is Lead Gen About To Have a Second Golden Age? (with Robert Webster)
We speak to Robert Webster from Canton Marketing Solutions to explain why lead generation is primed to enter a second golden age as we enter the privacy first era of digital marketing.
13 Aug 202143min
29 - What Makes A Good Lead Generator?
This week we answer a simple question - What makes a good lead generator? Whether you're a lead generator looking for tips or a lead buyer wanting to identify the best people to work with, this pod i...
6 Aug 202119min
28 - Vanity Metrics vs. Impact Metrics
Another one of our mini-pods where we examine one issue in Lead Gen in an easily digestible form. Today, the difference between Vanity Metrics and Impact Metrics and why lead generators and marketers ...
30 Jul 20218min
27 - Should Brands STOP Spending Money On Digital Ads? (with Dr. Augustine Fou)
This week we chat to Dr. Augustine Fou who is an expert in Digital Fraud, having spent the last 25 years studying and documenting the nexus of cybercrime and ad fraud. We speak to him about his Forbes...
25 Jul 202142min
26 - The Truth About Data Sharing
In this week’s catch-up, Daniel and Simon aim to lift the lid on some of the more dubious practices that are undertaken when it comes to the sharing of personal data.
19 Jul 202120min
25 - What Would Happen If Brands Thought Like Lead Generators?
For the 25th B2C Lead Gen Podcast Episode, Daniel and Simon try and answer the question "What would would happen if brands thought like lead generators?" Spoiler alert: Turns out they will smash it!
9 Jul 202119min
24 - How To Make Every Lead Count (with Callum Dudley)
We caught up with Callum Dudley from Neo Media World to have a look at lead generation in the automative industry, and to also look at some ways you can squeeze more value out of leads and make every ...
28 Jun 202155min
