15 - The Perfect Landing Page (with Oliver Kenyon)
Oliver Kenyon from the Landing Page Guys speaks to us about what it takes to build the perfect landing page. This episode is absolutely jam-packed full of actionable tips that you can use to improve y...
13 Apr 20211h 6min
14 - What Is Validation in Lead Generation?
This week Daniel and Simon strip things back to basics and look at what Validation means in Lead Generation. They go deep into how it works, the different types of validation there are, and most impor...
6 Apr 202120min
13 - Building Trust Between Lead Generators and Brands (with Alain Desmier)
This week we look at how the changing landscape of digital marketing requires new technology as a method of protecting the privacy and data of consumers. We speak to Alain Desmier from Contact State a...
29 Mar 202139min
12 - Building Lead Gen Brands For Brands (with Alex Curtis)
This week we caught up with Alex Curtis from The Lead Engine to discuss what it takes to build lead gen brands as a method of generating more and better quality leads.
22 Mar 202133min
11 - Why CRO is more than just capturing a lead (with Will Laurenson)
We chat with Will Laurenson about Conversion Rate Optimisation. This can mean a lot of different things, but ultimately it always comes back to this: improving your lead generation performance and res...
15 Mar 202126min
10 - The Importance of Messaging in Lead Generation (with Peep Laja)
In this episode we chat with Peep Laja about all things copy and messaging. We look into how improving messaging on a landing page or advert represents a huge opportunity for lead generators and brand...
9 Mar 20211h 1min
9 - If You're a Brand Buying Leads How Do You Increase Conversion Rates?
This week Daniel and Simon try and answer a simple question to help any lead buyer. If you're buying leads what can you do to maximise your conversion rates on those leads? A quick chat with simple, a...
1 Mar 20215min
8 - Large Affiliate Networks (with Alex Higson and Karol Kelner)
This week it's a case of double the guests and double the value. We chat with Alex and Karol from CJ Affiliate and look at just what it takes to run lead generation for a huge affiliate network. Expec...
22 Feb 20211h 20min
