How Chipotle employs the pique effect to generate excitement
In this episode, we check out Chipotle's data driven marketing campaign and the success that came with it.
25 Mar 202417min
How Costco uses the sunk cost effect to drive repeat purchase
In this episode, we dive deep into motivations that drive the consumer when it comes to locking in their purchases. Be it the effect of loyalty programs or the theory of sunken costs, Costco has done ...
12 Mar 202421min
Interview: Tali Sharot, author of The Optimism Bias, on how to create positive consumer expectations
In this episode, we sit down with Tali Sharot, a neuroscience professor at University College London and M.I.T., to talk about the practical application of cognitive neuroscience.
29 Feb 202441min
Interview: Mark Earls, author of Herd, on how to use behavioral economics in business and beyond
In this episode we chat with award-winning author Mark Earls about concepts such as loss aversion, the false consensus effect, and behavioral science's impact on economics.
27 Feb 202447min
The Super Bowl: why costly signalling makes messages more effective
In this episode, we discuss the influence behind Super Bowl ads and how concepts like costly signaling and cultural imprinting help consumers align with brands.
27 Feb 202427min
Valentine’s Day and why much market research is misleading
In this episode, we explore the intricate world of Valentine's Day, online dating, and the hidden truths behind survey data, revealing the discrepancies between claimed motivations and actual behavio...
27 Feb 202422min
Interview: Phill Agnew, host of the Nudge Podcast, on three ways to tap into consumer psychology
In this episode we sit down with Phill Agnew, the Senior Product Marketing Manager at Buffer and Host of the Nudge Podcast, to discuss the halo effect, the illusion of labor, and the behavioral scie...
27 Feb 202437min
New Year's Resolution: The power of a public commitment
In this episode we discuss the behavioral science behind New Year's Resolutions, commitments, the motivation to change behavior, and succeeding beyond January 1st.
22 Des 202331min
