How Blue Apron adds a little friction to boost taste perceptions
In this episode we discuss the secrets behind the paradox of friction. Removing friction is useful for behavior change, while adding friction is useful for creating belief in the quality of a product.
6 Jun 202323min
How political campaigns have applied behavioural science to sway their audience
In this episode we explore how the lessons of behavioral science can be applied to other fields, including politics, specifically looking at historical campaigns and the principles employed by politic...
6 Jun 202313min
How Facebook harnesses uncertain rewards to build a sticky user experience
In this episode we discuss how Facebook and other brands use uncertain rewards to create an addictive and exciting user experience.The power of uncertain rewards and the element of variability is the ...
6 Jun 202314min
How Dyson uses the illusion of effort to set expectations of excellence
James Dyson has revolutionized the way everyday household appliances are made and sold with his innovative approach to entrepreneurship. His story is an inspiring one of success against all odds that ...
30 Mai 202324min
How KFC used scarcity in a creative way to drum up sales
KFC's secret recipe for innovation is not just herbs and spices- it's behavioral science.Through continuous testing and learnings, KFC is able to stay ahead of the game in the fast-food industry while...
17 Mai 202320min
How Spotify harnesses the fresh start effect to encourage new listening habits
Spotify disrupted the music industry with savvy tactics from behavioral science. Through principles like scarcity and the fresh start effect, the streaming giant gained a devoted following and transfo...
9 Mai 202329min
How Uber creates psychological distance to make prices feel smaller
Consumers do not act completely rationally when it comes to prices, but businesses can make prices more appealing by using precise pricing, charm pricing, and putting more psychological distance betwe...
2 Mai 202322min
Bonus Episode - The key lessons from Richard’s new book, The Illusion of Choice
In this special episode we take a look at Richard's new book, the Illusion of Choice and gain exclusive content from our author himself. Hear about the stories that inspired the book, and most importa...
27 Mar 202324min
