BeyondMeasure by Burke, Inc.

BeyondMeasure by Burke, Inc.

Burke’s BeyondMeasure podcast features conversations with thought leaders in which we push the boundaries of insights, innovation and business strategy—and also indulge our curiosity about human understanding.

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Episoder(29)

Navigating Corporate Advocacy

Navigating Corporate Advocacy

Join Eric Scheer, President & Chief Strategy Officer at Seed Strategy, and Dr. Jeremy Cochran, Research & Development Manager at Burke, Inc., as they share how to best navigate the complexities of cor...

10 Jun 202427min

The Millennial Millionaire: What Financial Services Companies Should Know

The Millennial Millionaire: What Financial Services Companies Should Know

Burke recently conducted a study to gain deeper insights into an often-overlooked, yet rapidly growing, demographic – Millennial Millionaires (MM).   Join Fred Gaudios (VP, Client Services) as he disc...

6 Mai 202413min

The Promise of AI in Qualitative

The Promise of AI in Qualitative

Join Zach Mullen and Joseph Dickens, two of Burke’s qualitative research experts, as they explore the potential of leveraging AI. Gain insight into AI’s current value and its future possibilities for...

21 Mar 202419min

What Does It Really Take To Grow A Strong Brand?

What Does It Really Take To Grow A Strong Brand?

Join Thania Farrar, SVP Corporate Innovation, and Eric Scheer, President & Chief Strategy Officer at Seed Strategy, as they discuss Burke’s fresh approach to evaluating brand strength! Discover how B...

3 Nov 202318min

Segmenting Key Drivers Through Explanatory AI

Segmenting Key Drivers Through Explanatory AI

Join John Thomas, Chief Client Officer, as he connects with CX expert Mike Deinlein, to discuss how to use explanatory AI for KDA Segmentation. Discover how this newer approach to Key Drivers Analysis...

4 Okt 202318min

Why We Run: A Runner Segmentation

Why We Run: A Runner Segmentation

Join Michael Laux, SVP in Client Services, as he introduces results of a recent segmentation project, revealing an in-depth look at how runners’ unique perspectives and motivations impact their race e...

24 Apr 202325min

Sample Quality & Data Integrity

Sample Quality & Data Integrity

Join John Thomas, SVP & Head of Client Services, as he connects with two of Burke’s sampling experts, Elissa Wood and Brad Franz. This insightful conversation explores the current industry challenges...

11 Okt 202225min

The Humorist, with Jane Fischer

The Humorist, with Jane Fischer

Cherri and Corey chat with Jane Fischer—improv comic and cofounder of The Unexpected Guests Improv Comedy Group in Jamestown, NY. Their entertaining discussion dives into the insight-provoking power o...

13 Apr 202219min

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