BeyondMeasure by Burke, Inc.

BeyondMeasure by Burke, Inc.

Burke’s BeyondMeasure podcast features conversations with thought leaders in which we push the boundaries of insights, innovation and business strategy—and also indulge our curiosity about human understanding.

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Episoder(29)

Relevance + Momentum | Building Brand Affinity

Relevance + Momentum | Building Brand Affinity

Introducing Relevance + Momentum — A Special Series of Burke's BeyondMeasure Podcast. In this first episode, hosts Jeremy Cochran, PsyD and KelseySchmeckpeper dive into AFFINITY—one of the five dimens...

7 Nov 202511min

Introducing Relevance + Momentum | A Special Series of Burke's BeyondMeasure Podcast

Introducing Relevance + Momentum | A Special Series of Burke's BeyondMeasure Podcast

Introducing Relevance + Momentum — A Special Series of Burke's BeyondMeasure Podcast!Jeremy Cochran, PsyD and Kelsey Schmeckpeper share more on Burke's Brand Strength philosophy. They'll highlight a n...

23 Okt 20252min

AI-Powered Design Thinking

AI-Powered Design Thinking

In this episode of Beyond Measure, Mike Deinlein, VP, CX Solutions, and Christie Reckman, SVP, Client Services, explore how generative AI can be more than just a data tool—it can act as a valuable par...

19 Sep 202522min

Uniting Marketing and CX through Data to Drive Growth

Uniting Marketing and CX through Data to Drive Growth

In this episode of Beyond Measure, Eric Scheer and Mike Deinlein explore one of the toughest challenges facing modern businesses: aligning marketing and customer experience (CX). While marketing sets ...

11 Sep 202527min

Human Thinking in a Machine-Led Moment | Part 2

Human Thinking in a Machine-Led Moment | Part 2

Host Tara Wiley (VP, Client Services Manager) returns with Kendall Nash (SVP, Client Services) for Part Two of their thoughtful conversation on the evolving relationship between human intuition and AI...

30 Jul 20257min

Human Thinking in a Machine-Led Moment | Part 1

Human Thinking in a Machine-Led Moment | Part 1

Join host Tara Wiley (VP, Client Services Manager) as she sits down with Kendall Nash (SVP, Client Services) – curious researcher, educator, and global speaker – for a lively and candid conversation e...

21 Jul 202516min

Rerouting Consumer Autopilot

Rerouting Consumer Autopilot

Can understanding consumer autopilot unlock your brand's potential?Join Jeremy Cochran, Research & Development Manager at Burke, and Angela Jones, Senior Strategist with Seed Strategy, as they delve i...

2 Apr 202512min

The Power of Collaborative Innovation

The Power of Collaborative Innovation

Can a more strategic collaboration unlock your next big breakthrough? Join James Sorensen, SVP – Client Services, and Steve Paljieg, VP – Innovation, as they share how Burke leverages both research a...

16 Sep 202422min

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