BeyondMeasure by Burke, Inc.

BeyondMeasure by Burke, Inc.

Burke’s BeyondMeasure podcast features conversations with thought leaders in which we push the boundaries of insights, innovation and business strategy—and also indulge our curiosity about human understanding.

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Episoder(26)

Uniting Marketing and CX through Data to Drive Growth

Uniting Marketing and CX through Data to Drive Growth

In this episode of Beyond Measure, Eric Scheer and Mike Deinlein explore one of the toughest challenges facing modern businesses: aligning marketing and customer experience (CX). While marketing sets ...

11 Sep 202527min

Human Thinking in a Machine-Led Moment | Part 2

Human Thinking in a Machine-Led Moment | Part 2

Host Tara Wiley (VP, Client Services Manager) returns with Kendall Nash (SVP, Client Services) for Part Two of their thoughtful conversation on the evolving relationship between human intuition and AI...

30 Jul 20257min

Human Thinking in a Machine-Led Moment | Part 1

Human Thinking in a Machine-Led Moment | Part 1

Join host Tara Wiley (VP, Client Services Manager) as she sits down with Kendall Nash (SVP, Client Services) – curious researcher, educator, and global speaker – for a lively and candid conversation e...

21 Jul 202516min

Rerouting Consumer Autopilot

Rerouting Consumer Autopilot

Can understanding consumer autopilot unlock your brand's potential?Join Jeremy Cochran, Research & Development Manager at Burke, and Angela Jones, Senior Strategist with Seed Strategy, as they delve i...

2 Apr 202512min

The Power of Collaborative Innovation

The Power of Collaborative Innovation

Can a more strategic collaboration unlock your next big breakthrough? Join James Sorensen, SVP – Client Services, and Steve Paljieg, VP – Innovation, as they share how Burke leverages both research a...

16 Sep 202422min

Navigating Corporate Advocacy

Navigating Corporate Advocacy

Join Eric Scheer, President & Chief Strategy Officer at Seed Strategy, and Dr. Jeremy Cochran, Research & Development Manager at Burke, Inc., as they share how to best navigate the complexities of cor...

10 Jun 202427min

The Millennial Millionaire: What Financial Services Companies Should Know

The Millennial Millionaire: What Financial Services Companies Should Know

Burke recently conducted a study to gain deeper insights into an often-overlooked, yet rapidly growing, demographic – Millennial Millionaires (MM).   Join Fred Gaudios (VP, Client Services) as he disc...

6 Mai 202413min

The Promise of AI in Qualitative

The Promise of AI in Qualitative

Join Zach Mullen and Joseph Dickens, two of Burke’s qualitative research experts, as they explore the potential of leveraging AI. Gain insight into AI’s current value and its future possibilities for...

21 Mar 202419min

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