52. Business Legals for Designers with Tracey Mylecharane
Business legals for designers often only come up when you need to lean on them in a tricky client situation. And if you don't have them in place, it's almost too late to start thinking about them at t...
30 Mar 202342min
51. Connecting the Dots Between Brand Strategy, Design Strategy and Brand Design
In this episode of The C Word, I step through the 3 elements of Brand Creation: 1) Brand Strategy 2) Design Strategy 3) Brand Design Understanding and then leveraging these 3 distinct stages and skill...
23 Mar 202328min
50. Knowing When to Say No to a Prospective Client
Something that most designers will realise at some stage in business is not all work is good work! But instead of getting halfway through a project and realising that, wouldn't it be better to say no ...
15 Mar 202326min
49. Reflections on Being a Female Creative on International Women’s Day
In this off-the-cuff, reflective episode of The C Word Podcast, I explore my very personal musings on what it is to be a female designer. This episode is inspired by the sentiment of International W...
8 Mar 202336min
48. Beyond Socials: Digital Marketing Inspiration with Maryanne Amies
Digital Marketing is probably highest on most business owners priority lists. For some it's an exciting, evolving opportunity, and for many others it's a minefield. In this podcast I’m joined by one o...
2 Mar 202345min
47. Communicate Your Value: What, How & Where
How do you communicate your value as a designer? It's a question that comes up a lot amongst the designers I connect with. Being able to confidently communicate your value is the foundation for feelin...
23 Feb 202328min
46. A Client Off-Boarding that Future Expands Your Business
We all know about client onboarding but what about client off-boarding? It's sometimes the poorer cousin of the onboarding, but an intentional client off-boarding is often an overlooked but awesome o...
15 Feb 202322min
45. If You’re Not Earning $100k You’re Not Successful
If you're not earning $100k you're not successful! Of course I don't belief that to be true. Because no one can tell you what you should be earning. But I received an email recently from a coach and m...
10 Feb 202321min
