The Death of Department Stores and the Hidden Psychology of Shopping Modes
Department stores were once the center of retail.Today, many feel like empty shells. Large spaces animated by the brands inside them rather than the store itself. In this episode of Brandy, Reilly New...
17 Mar 25min
Just Do It: Why Words Shape Brand Strategy
Brand strategy is language.Most founders underestimate the power of words.But the right phrase can shape perception for decades.Why do certain slogans stick in our heads?Why do jingles become cultural...
10 Mar 21min
Brand Strategy Breakdown: The Positioning Genius Behind Firestone’s “Whatever You Drive”
A playlist for perfect pasta?! Brand move to note...Most founders think brand strategy is about logos, taglines, or differentiation.It’s not. It’s about framing.In this episode, Reilly Newman and Scot...
3 Mar 18min
What Founders Can Learn from Poppy Playtime’s Global Launch
Reilly's daughter is in Poppy Playtime?! And what's up with Staples and Party City?!When a cult-beloved indie horror game launches a new chapter, the internet pays attention.But when that game quietly...
24 Feb 16min
The Words That Build (or Break) a Brand
Amazon's Ring surveillance scare.>> Get the Award-Winning Book (Brandy): BrandyBook.usThe words you use aren’t neutral.They are setting the ceiling of your company.In this episode of Brandy, Reilly...
17 Feb 17min
Super Bowl LX: The Winners, Losers, and What Most Brands Still Get Wrong
Super Bowl ads are expensive. That doesn’t mean they’re effective.>> Get the Award-Winning Book (Brandy): BrandyBook.usOn this episode of Brandy, brand experts Reilly Newman and Scott Saunders brea...
10 Feb 27min
100 Proof: The Core Principles of Brands That Win
After 100 episodes of Brandy, patterns become impossible to ignore.>> Get the Award-Winning Book (Brandy): BrandyBook.usAcross industries, company sizes, and growth stages, the same branding mistak...
3 Feb 25min
Why Brands Are Betting on Physical Experiences Again
From Luxury to Tax Prep, see why brands are going physical>> Get the Award-Winning Book (Brandy): BrandyBook.usFor years, brands were told the future was digital.Now, some of the most powerful bran...
27 Jan 14min
