Rebrands Are Grown, Not Launched
Is 2026 the year you rebrand? Think again! >> Get the Award-Winning Book (Brandy): BrandyBook.usEvery year around the New Year, founders feel the itch to rebrand. A fresh start. A new look. A clean...
20 Jan 22min
Has LEGO Lost Its Way? What the LEGO Smart Brick Teaches Founders About Brand Clarity and Focus
LEGO built one of the most powerful brands in history by standing for one simple idea: limitless creative play. So what happens when that same brand introduces a Smart Brick and leans into connected, ...
13 Jan 16min
The Hidden $215M Brand Strategy Behind Starbucks, Gift Cards, and Trust
Gift cards seem simple... but they reveal something profound about brand trust, psychology, and power.>> Get the Award-Winning Book (Brandy): BrandyBook.usIn this episode of Brandy, Reilly Newman a...
6 Jan 18min
The Positioning Flywheel: Make Your Brand Strategy Make Sense
Most founders think they have a marketing problem. They don’t. They have a positioning problem and it’s quietly slowing every part of their business.Brand News: Guess what brand paid $450 Million for ...
30 Des 202538min
The Psychology Behind Dunkin’s Holiday Storytelling That Made Munchkins Feel Like Christmas
Holiday marketing usually means louder ads, bigger discounts, and more noise. Dunkin’ took a different approach.>> Get the Award-Winning Book (Brandy): BrandyBook.usIn this episode of Brandy, Reill...
23 Des 202514min
How Coke Stole Christmas Through Cultural Engineering
Santa Claus didn’t always wear red, and what founders can learn from good ol' St. Nick. >> Get the Award-Winning Book (Brandy): BrandyBook.usSo how did Coca-Cola help turn a beloved cultural figure...
16 Des 202522min
How Five Below Got on Top: Inside the Strategy of a $5 Store Turned Powerhouse
Founders can learn from this $5 store and why it is now a top-performing retailer.Brand News: Eggnog is back at Starbucks!>> Get the Award-Winning Book (Brandy): BrandyBook.usFive Below is one of t...
9 Des 202516min
The Power of Why: How Curiosity Creates Value in Your Brand
Founders often obsess over what they sell, but consumers are driven by why it matters.>> Get the Award-Winning Book (Brandy): BrandyBook.usEvery toddler discovers the same magic word. A word that E...
2 Des 202525min
