Brandy
Top 3% Podcast. Brandy features candid brand and marketing conversations over cocktails with Reilly Newman and Scott Saunders, the rebranding experts behind the award-winning brand transformation studio Motif Brands. Infusing 40+ years of combined strategy and rebranding experience, each round delivers a high-proof concentration of brand positioning, marketing, and behavioral science. Learn to unlock your strengths, align with your audience, and increase your pricing power. Each episode is concise, ad-free, and on the house. Listen responsively.

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Episoder(130)

The Cost of Doing Nothing: A Thanksgiving Reflection for Founders

The Cost of Doing Nothing: A Thanksgiving Reflection for Founders

You won't believe what 42% of Lays Chips consumers think about the product...⁠⁠⁠>> Get the Award-Winning Book (Brandy): BrandyBook.usReilly Newman and Scott Saunders offer a meaningful thought to chew...

25 Nov 202516min

Netflix House: Turning IP Into Experiences

Netflix House: Turning IP Into Experiences

Netflix is turning hit shows into real-world experiences, but is it right?⁠⁠⁠>> Get the Award-Winning Book (Brandy): BrandyBook.usNetflix just opened Netflix House, a multi-level immersive experience ...

18 Nov 202524min

Customer Service Crack Down: Brand Experience and Policies

Customer Service Crack Down: Brand Experience and Policies

Costco and Nike Collaboration?⁠⁠⁠>> Get the Award-Winning Book (Brandy): BrandyBook.usThis Brandy episode focuses on how memorable brand experiences depend on customer service. Brands like Target and ...

11 Nov 202513min

Cocktail: Mr. Pibb, AI, and the New Economy

Cocktail: Mr. Pibb, AI, and the New Economy

The return of a more caffeinated Mr. Pibb and is AI a bubble?⁠⁠⁠>> Get the Award-Winning Book (Brandy): BrandyBook.usThis Brandy episode is a cocktail shaken with nostalgia, stirred with AI, and serve...

6 Nov 202520min

Halloween Special: Top 10 Brand Horror Stories

Halloween Special: Top 10 Brand Horror Stories

LISTEN IF YOU DARE! 💀 ⁠⁠⁠>> Get the Award-Winning Book (Brandy): BrandyBook.usIn this special Halloween edition of Brandy, hosts Reilly Newman and Scott Saunders dive into the dark side of branding w...

30 Okt 202528min

The AWS Outage: Lessons on Brand Dependency

The AWS Outage: Lessons on Brand Dependency

When Amazon Web Services (AWS) went down, half the internet went with it. ⁠⁠>> Get the Award-Winning Book (Brandy): BrandyBook.us⁠⁠When AWS went down, half the internet went silent. But for founders p...

28 Okt 202519min

Beyond Content: The Future of Marketing Isn’t Content — It’s Moments

Beyond Content: The Future of Marketing Isn’t Content — It’s Moments

Most brands chase content. Great brands create moments. ⁠⁠>> Get the Award-Winning Book (Brandy): BrandyBook.us⁠⁠In a digital world obsessed with “content,” few brands realize that what people truly r...

21 Okt 202530min

Q&A: Renaming and Rebranding

Q&A: Renaming and Rebranding

The first Brandy Q&A episode! ⁠⁠>> Get the Award-Winning Book (Brandy): BrandyBook.us⁠⁠Reilly Newman and Scott Saunders tackle a question from listener Megan W. (USA) who asked about renaming during a...

14 Okt 202520min

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