Attribution chaos: Are marketers their own worst enemy?
In this episode of CMO Therapy, Lucy is joined by the brilliant Emma Westley to unravel the emotional rollercoaster that is marketing attribution. Yep, we’re talking about the messy middle between mar...
20 Mai 202540min
Passport, please: Marketing’s unexpected trip to ‘going global’
Ever had that moment where your CEO casually says to you “I've had an idea, let’s go international, so congratulations your market just tripled” Suddenly, it’s not just about growing, it’s about scali...
6 Mai 202535min
How to scale marketing when the budget says 'No'
Scaling marketing without a bottomless budget? It’s a balancing act - part strategy, part scrappiness and a whole lot of creativity! In the episode of CMO Therapy I’m joined by the brilliant Katie Hay...
22 Apr 202536min
Don’t let your ABM stand for Account-Based Mayhem
ABM. Three letters that should mean strategic gold… but all too often spark confusion, chaos and, let’s face it, mayhem.In this episode of CMO Therapy, I’m joined by the brilliant Cathy Calver, CMO at...
8 Apr 202535min
From funnels to fettuccine: Navigating the spaghetti buying journey
Are you mapping your marketing to the buyer’s journey? Or just following sales?Marketers love a good strategy - but are we mapping ours to how buyers actually buy or are we just shadowing sales? In th...
25 Mar 202533min
Oh, you thought THAT was marketing? Hhhmmm let’s chat
Walking into a company as the first marketing leader (or the new one) is a wild ride. Everyone has an opinion on what marketing should be—branding, lead gen, social media, events... maybe even orderin...
11 Mar 202533min
Community spirit: less ghosting, more hosting
Ever feel like marketing is just a lonely game of shouting into the void? Well, guess what? It doesn’t have to be. In this episode of CMO Therapy, I sit down with the brilliant Gemma Livermore - found...
25 Feb 202538min
Not just ‘Dear John’: the real secrets of successful marketing
In this episode of CMO Therapy, I sit down with Kathryn Strachan - marketing powerhouse, author and fractional CMO - to uncover the secret sauce of content strategies. Spoiler alert: you can’t create ...
11 Feb 202541min
