From dinosaurs to birds: Helping big brands stay relevant in a world obsessed with new
What does it really take for a 160-year-old brand to stay relevant in a world obsessed with shiny new fintechs, challenger banks and AI-powered everything?In this episode of CMO Therapy, I’m joined by...
10 Feb 44min
Your customers are doing the marketing. Are you letting them?
In this episode of CMO Therapy, I’m joined by Paul Taylor who held senior marketing leadership roles at firms like Swift and SS&C, to unpack one of the most misunderstood (and under-invested) growth l...
27 Jan 45min
When 2 chiefs are better than 1: the rise of the power couple
In this episode of CMO Therapy, I sit down with Michelle to talk about one of the most misunderstood (and quietly tense) relationships in the C-suite: the Chief Marketing Officer and the Chief Commerc...
13 Jan 41min
The two speed CMO
Ever been asked “So… are you more brand or demand?” and felt your soul leave your body? Same. In this episode of CMO Therapy, I sit down with the brilliant Smita Gupta to blow up that false choice and...
9 Des 202532min
In brand we trust (but please bring the leads)
In this episode of CMO Therapy, we’re diving deep into one of marketing’s most hotly debated topics: how to balance brand investment with the constant pressure to deliver more leads. I’m joined by the...
25 Nov 202535min
Who moved my MQL? Adventures in alignment
Sales and marketing - same team, right? So why do so many companies still treat them like distant cousins who only talk at family reunions? In this episode of CMO Therapy, I chat with Michael Treacy, ...
11 Nov 202532min
Keeping the marketing engine running while everyone jumps onboard
What happens when everyone in your company suddenly becomes a marketer?In this episode of CMO Therapy Lucy chats with Sam Schrager, CMO at BCB Group, about what it really takes to keep the engine runn...
28 Okt 202533min
Distribution is the hot topic no-one talks about
Think your content and campaigns are strong? Think again. Because if you’re not nailing distribution, they’re probably falling short.In this episode of CMO Therapy, Lucy sits down with Yoann Pavy, CMO...
14 Okt 202541min
