CMO Therapy
Welcome to CMO Therapy, a podcast to help you navigate through your marketing journey because let me tell you, I get it-being a marketing leader is no walk in the park. In each episode we dive headfirst into the world of marketing, where uncertainty, tight budgets and fierce competition are just the beginning of the rollercoaster ride. Look, the title might include the word therapy, but we're not just talking about challenges-we're tackling them head on! If you're a chief marketing officer or a marketing lead, looking to up your game, then I'm so glad you've found us! Music by Filo Starquez

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Episoder(38)

It takes a village (to close a deal)

It takes a village (to close a deal)

Closing a deal isn’t about one superstar channel swooping in to save the day - it really does take a village. In this episode of CMO Therapy, I sit down with the brilliant Vanessa Schotes, CMO at Enfu...

30 Sep 202534min

Ctrl+Alt+Declutter

Ctrl+Alt+Declutter

Ever looked at your marketing tech stack and thought, “How the hell did it get this bad?” You’re not alone. In this episode of CMO Therapy, I sit down with the brilliant (and brutally honest) Oren Gre...

16 Sep 202544min

Fractional attraction

Fractional attraction

The world of marketing has shifted and one of the biggest changes we’ve seen is the rise of the fractional CMO. In this episode of CMO Therapy, I sit down with the brilliant Lucy Woolfenden to dig int...

2 Sep 202543min

Growing pains and marketing gains

Growing pains and marketing gains

What does growth actually look like across different company stages? And why do so many CMOs and CEOs get it wrong?In this episode of CMO Therapy, I sit down with the absolutely awesome Irina Chuchkin...

29 Jul 202541min

Partner marketing beyond the press release

Partner marketing beyond the press release

Partner marketing: powerful strategy or PR vanity project?In this episode of CMO Therapy, I'm joined by the fabulous fintech marketing leader Yuliya Muir to dive into the real work that should happen ...

15 Jul 202541min

The glass ceiling conundrum: break it or bounce off

The glass ceiling conundrum: break it or bounce off

Ready for a dose of real talk about squiggly careers and breaking through glass ceilings in marketing? In this episode of CMO Therapy, I sit down with the fabulous Betsy Samuel to unpack the twists, t...

1 Jul 202540min

Brand builds, revenue sells - who gets the trophy?

Brand builds, revenue sells - who gets the trophy?

In this episode, we’re diving into one of the hottest debates in marketing: does brand or revenue get the trophy? I’m joined by Keith Povey, who’s spent over two years as Director of Revenue Marketing...

17 Jun 202539min

Intrapreneurial instincts in big marketing teams

Intrapreneurial instincts in big marketing teams

What’s it really like working in a big marketing team at a large company? In this episode of CMO Therapy, Lucy sits down with the brilliant Nicola Harley, Head of Global Content at Morningstar, to unp...

3 Jun 202536min

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