Ep. 48: Uncovering the Unexpected: The Symbiotic Dance of Merchandising and Personalization on Shopify Plus (Feat. Lari Lehtonen, Nosto)
With competition getting fiercer than ever in the eCommerce space, how do brands in different sectors cut through the noise and find fruitful ways to connect to their customers? In this episode, we ...
10 Jul 202327min
Ep. 47: Finding the perfect balance between D2C and marketplaces (Feat. Vinny O'Brien, eCommerce Consultant)
With the explosion of marketplaces, how can D2C brands find the perfect balance between direct selling and different marketplaces? In this special episode, we uncover answers to questions such as: ...
3 Jul 202349min
Ep.46: Unlocking the power of upselling and product bundling for increased conversions (Feat. Alex Green, Pickystory)
Maximizing the potential of your eCommerce store means understanding the user experience and using the right tools to make it easier for customers to buy from you. In this episode, we uncover the se...
26 Jun 202327min
Ep.45: How to do D2C subscription model successfully? (Feat. Phil Greenword, Skio)
Subscription-based business models are on the brink of transformation as consumer behaviors keep changing. What are brands doing to innovate in the subscription economy? What are the tools and tac...
19 Jun 202333min
Ep. 44: How can D2C brands survive in the future? (Feat. Tim Masek, Storetasker)
Is D2C dead? Tune in as Woolman's Chief Evangelist Mikko Rekola and VP of Growth at Storetasker Tim Masek have an interesting discussion. In this episode, they uncover: The current challenges and...
12 Jun 202346min
Ep. 43: What CPG brands can learn from Feastables in the D2C landscape (Feat. Jess Cervellon, Feastables)
CPG can be a tough industry when it comes to the digital and direct-to-consumer landscape. Feastables, created by popular Youtuber Mr.Beast has successfully created a brand experience in the digital s...
5 Jun 202328min
Ep. 42: The present and future of marketing automations (Feat. George Underwood, Klaviyo)
Marketing automation solutions provide an opportunity for brands to take their business to the next level and build loyalty with their end-consumers. In this episode, we uncover: The most common c...
29 Mai 202318min
Ep. 41: Should CPG brands jump on board with the subscription boom?
The subscription model has been the talk of the town for its benefits of customer retention and loyalty, but is it an opportunity worth seizing for CPG brands? In this episode Mikko Rekola and Ben Fi...
22 Mai 202349min
