Authenticity
For the copywriting word of the year, I’d like to nominate the word “authenticity.” It’s a big deal right now. People talk about it a lot. I will give you an example on today’s show of how an accide...
9 Des 202432min
Songwriting Secrets For Copywriters
Have you ever heard a song and thought, “Dang! How did they do that? I wish my copy was that catchy!” Well, Nathan and I have thought the same thing and in fact pondered the similarities between wri...
2 Des 202431min
The 5 Stages Of Copywriting Awareness
Ever wonder why some copywriters consistently crush it while others struggle to get conversions? This episode dives deep into the Five Stages of Copywriter Awareness—a transformative framework that ...
25 Nov 202430min
How Do You Know If Your Copy’s Any Good?
Once you’ve finished your copy, the anxiety begins. And it almost always boils down to the answer to this question: How good is this copy–really? When people ask me to critique their copy, they’re ...
18 Nov 202431min
Walking In Your Prospect’s Shoes
Today we’re going to do another episode of “Just because it’s a story, it’s not a hero’s journey story.” What I mean by that is, many people have been misleading copywriters and salespeople for a whi...
11 Nov 202431min
Copywriting For Recurring Revenue
It’s become so common we don’t even think about sometimes, but subscription products have really taken over our world in a way no one could ever have predicted. And along with them, new demands and n...
4 Nov 202431min
Secret Lead Magnet Formula
If you would like your lead magnets to perform better and get you more qualified prospects and customers, wouldn’t it make sense to look at the most popular form of engagement in the world for some cl...
28 Okt 202430min
Astonishing Discoveries About AI And Copywriting
Four months ago, I was completely skeptical about AI and how it would ever fit into copywriting. I saw a post on LinkedIn by Brian Halpin, a copywriter working in Jason Parker’s agency. Brian talked a...
21 Okt 202437min
