Copywriters Podcast

One of the greatest insiders in direct response today is not primarily a copywriter, but a graphic designer. Actually, our returning champion Lori Haller is a designer… and so much more. She works ...

3 Mar 202533min

27 Years Ago, pop singer Cher asked us this question: “Do you believe in life after love?” … and it promptly rocketed to the top of the charts, selling 11 million copies of the song. Today, in 2025...

24 Feb 202528min

Two of the most confrontive words in a conversation are “Prove It!” Nobody really likes to be challenged about how true what they are saying. But when it comes to writing copy in the real world, you...

17 Feb 202529min

Confidence in copywriting isn’t just about choosing the right words—it’s about embodying conviction in every line you write. In this episode, we explore the hidden ways self-doubt seeps into your me...

10 Feb 202527min

Today we look at an old and very true saying: It’s not about the money you make, but about the money you KEEP. There’s an old joke about a guy who loses money on every sale, but, he says, “I make it...

3 Feb 202530min

We’re past the point of wondering about or fearing AI when it comes to copywriting. At this point, the big question is: What do I need to know, do and have to make it work for me? I say that because...

27 Jan 202529min

We have a very special guest today. A legend among insiders, Caleb O’Dowd is a master marketer and copywriter. He has been launching and scaling businesses from zero to seven figures and eight figures...

20 Jan 202528min

At the highest levels of copywriting, big financial publishers ask copywriters to do a “re-lead” when they want to increase conversion on a proven offer. What’s that? A re-lead is basically a refram...

13 Jan 202528min