Copywriters Podcast

I would say our guest today Will Siebler takes a Zen approach to copywriting. On the home page of his website, he has a picture of a lonely but sturdy coffee cup on a table. On the coffee cup is the w...

19 Aug 202425min

Listen to this: “A perfect summer day is when the sun is shining, the breeze is blowing, the birds are singing, and the lawn mower is broken.” That’s from author and sportswriter Jim Dent, and it pe...

12 Aug 202432min

It’s a double-edged word that doesn’t get talked about enough. And that word is: confidence. It definitely has a bad connotation, as in “con artist” or “confidence man.” But on the flip side, and w...

5 Aug 202428min

As a copywriter, sometimes your biggest problem is that your prospect doesn’t have a problem. Well, that’s not exactly it. Actually, sometimes your biggest problem is when you don’t KNOW what your p...

29 Jul 202431min

Does the world turn upside down when you are writing copy for prospects with money? The first time you do it, it sure seems that way. And there’s a good reason for that. The rules are different for ...

22 Jul 202430min

In this episode, we dive into the concept of transformation in marketing, revealing why it's the secret ingredient behind successful campaigns. We'll uncover the types of transformations—physical, em...

15 Jul 202430min

In theory, AI should be able to do anything you tell it, including write good copy for you. In practice, AI does what you give it instructions to do. And finding the instructions to give it that wil...

8 Jul 202438min

It is rare that we quote baseball players on Copywriters Podcast, but today we are going to quote a great one, Yogi Berra. He said, “It is difficult to make predictions, especially about the future....

1 Jul 202430min