Tip Tuesday: Why You MUST Meet Your Customers Where They Are
Happy Tip Tuesday! This week, Shannon shares a tip from Megan Stinson, account manager at FDS, about why it's crucial for businesses to meet their customers where they are spending their time. Read Fe...
5 Aug 20253min
Tip Tuesday: The Best Digital Marketing Solution For Small Budgets
Happy Tip Tuesday! Shannon shares a tip this week from Karlie Mandigo, senior account manager, about how you can drive great ROI in your digital marketing campaigns even on a small budget. Read Federa...
29 Jul 20253min
The Evolution of Digital Marketing Reporting (AKA: How To Know Your Marketing Is Working)
In this episode, Shannon and Krystal cover the evolution of digital marketing measurement, going beyond basic metrics like clicks and impressions to reveal what metrics matter to businesses. They talk...
24 Jul 202523min
Tip Tuesday: Why Choosing A Specific Channel For Your Video Campaign Is Hurting Your Results
For Tip Tuesday this week, Shannon shares a tip from Lori Akey, campaign specialist, about why it's more effective to follow your audience rather than choosing a specific TV channel or platform for vi...
22 Jul 20253min
Tip Tuesday: How To Brainstorm Effective Blog Topics
Happy Tip Tuesday! Krystal is in for Shannon this week. She shares a tip from Melissa Weirick, social media specialist, about how any business can brainstorm effective blog topics. Read Federated Digi...
15 Jul 20254min
How To Create Streaming Video Ads That Drive Results
This week, Shannon Allen and Krystal Vivian discuss the art of creating streaming ads for OTT platforms that will capture viewers' attention and drive results. They talk about the fundamental differe...
10 Jul 202521min
Tip Tuesday: Service Industry Businesses Need A Video-First Approach
For Tip Tuesday this week, Shannon shares a tip from Rory Kemerer, senior digital marketing consultant, about why video is especially critical for businesses that offer services. Read Federated Digita...
8 Jul 20253min
Tip Tuesday: Why Choose An Omnichannel Marketing Strategy
This week, Shannon shares a tip from Hannah Purucker, campaign specialist, about why it's important to have an omnichannel approach to your marketing plan. Read Federated Digital Solutions' blog Feder...
1 Jul 20253min
