The Success of Streaming TV For Advertisers
This week, Shannon Allen chats with Ryan Arnold, sales director at Simpli.Fi, about why streaming TV (OTT/CTV) has been such a successful advertising medium for businesses — and how to track the ROI f...
21 Aug 202526min
Tip Tuesday: How To Create A Video Strategy That Drives Results In 2025
Happy Tip Tuesday! This week, Shannon shares her own tip about how business owners should be thinking about their video strategy to drive results in 2025. Read Federated Digital Solutions' blog Federa...
19 Aug 20253min
Tip Tuesday: How To Use Addressable Geofencing For Precision Targeting
Happy Tip Tuesday! This week, Shannon shares a tip from Derek Falter, digital marketing consultant at FDS, about how you can use addressable geofencing to deliver your marketing message to a precise a...
15 Aug 20253min
The Digital Tipping Point: 2025 Marks The End of Traditional Marketing Dominance
In 2025, the majority of businesses are spending most of their marketing budget on digital marketing rather than traditional channels like TV and radio. In this episode, Shannon and Krystal talk about...
7 Aug 202520min
Tip Tuesday: Why You MUST Meet Your Customers Where They Are
Happy Tip Tuesday! This week, Shannon shares a tip from Megan Stinson, account manager at FDS, about why it's crucial for businesses to meet their customers where they are spending their time. Read Fe...
5 Aug 20253min
Tip Tuesday: The Best Digital Marketing Solution For Small Budgets
Happy Tip Tuesday! Shannon shares a tip this week from Karlie Mandigo, senior account manager, about how you can drive great ROI in your digital marketing campaigns even on a small budget. Read Federa...
29 Jul 20253min
The Evolution of Digital Marketing Reporting (AKA: How To Know Your Marketing Is Working)
In this episode, Shannon and Krystal cover the evolution of digital marketing measurement, going beyond basic metrics like clicks and impressions to reveal what metrics matter to businesses. They talk...
24 Jul 202523min
Tip Tuesday: Why Choosing A Specific Channel For Your Video Campaign Is Hurting Your Results
For Tip Tuesday this week, Shannon shares a tip from Lori Akey, campaign specialist, about why it's more effective to follow your audience rather than choosing a specific TV channel or platform for vi...
22 Jul 20253min
