Know Your Numbers: The Missing Key to Digital Marketing ROI
Most businesses are flying blind when it comes to digital marketing ROI, and it's costing them thousands in wasted spend. In this episode, Shannon Allen sits down with senior digital marketing consult...
18 Sep 202518min
The Keys To Marketing Success In 2025
This week, Shannon Allen is joined by one of FDS's newest digital marketing consultants, Derek Falter. Derek has 16+ years of experience in marketing, with much of his background in radio and TV blend...
4 Sep 202521min
Tip Tuesday: The Key Step Many Business Owners Miss On Social Media
This week, Krystal Vivian, Director of Client Services, shares a tip about the importance of replying to comments on your social media pages. Read Federated Digital Solutions' blog Federated Digital S...
2 Sep 20253min
Tip Tuesday: The Real Value Of Cost Per Click In SEM
This week, Shannon shares a tip from Lisa Sikkema, sales manager, about how the value of cost-per-click in SEM goes beyond simply chasing the cheapest CPC. Read Federated Digital Solutions' blog Feder...
27 Aug 20253min
The Success of Streaming TV For Advertisers
This week, Shannon Allen chats with Ryan Arnold, sales director at Simpli.Fi, about why streaming TV (OTT/CTV) has been such a successful advertising medium for businesses — and how to track the ROI f...
21 Aug 202526min
Tip Tuesday: How To Create A Video Strategy That Drives Results In 2025
Happy Tip Tuesday! This week, Shannon shares her own tip about how business owners should be thinking about their video strategy to drive results in 2025. Read Federated Digital Solutions' blog Federa...
19 Aug 20253min
Tip Tuesday: How To Use Addressable Geofencing For Precision Targeting
Happy Tip Tuesday! This week, Shannon shares a tip from Derek Falter, digital marketing consultant at FDS, about how you can use addressable geofencing to deliver your marketing message to a precise a...
15 Aug 20253min
The Digital Tipping Point: 2025 Marks The End of Traditional Marketing Dominance
In 2025, the majority of businesses are spending most of their marketing budget on digital marketing rather than traditional channels like TV and radio. In this episode, Shannon and Krystal talk about...
7 Aug 202520min
