
Tip Tuesday: Targeting Audiences Using Structured vs. Unstructured Data
Happy Tip Tuesday! This week, Shannon shares a tip about the difference between structured and unstructured data when building a targeted audience for digital marketing campaigns. Read Federated Digit...
1 Okt 20244min

Preparing Your 2025 Marketing Budget: Part 1
If you're like us, you're in knee deep in budget season. This week, Shannon talks about the questions every business owner and marketing director should ask themselves as they start to prepare their m...
26 Sep 202421min

Tip Tuesday: Targeting Multiple Audiences To Drive ROI
Happy Tip Tuesday! This week, Shannon shares a tip from Angela Todd, senior digital marketing consultant, about how strategically targeting multiple audiences can drive ROI. Read Federated Digital Sol...
24 Sep 20242min

Tip Tuesday: How To Get A Trackable ROI Out Of Your Mailing List
Happy Tip Tuesday! This week, Shannon shares a tip from Emily Wideman, regional sales manager, about how to see a trackable ROI with your mailing list using addressable geofencing. Read Federated Digi...
17 Sep 20243min



















