
Tip Tuesday: Why Flexibility Is Important In Your Strategy
Happy Tip Tuesday! This week, Shannon shares her own tip about why flexibility is an important part of your digital marketing strategy. Read Federated Digital Solutions' blog Federated Digital Solutio...
17 Des 20242min

Tip Tuesday: The Key To Successful Creative
Happy Tip Tuesday! This week, Shannon shares a tip from Jen Blocker, a creative designer at FDS, about the key to effective creative for your display ads. Read Federated Digital Solutions' blog Federa...
10 Des 20242min

Preparing Your Business For The AI World
Artificial intelligence is a big topic of conversation right now, but it's not just a buzzword or a passing trend. It's a technological advancement that is growing quickly. Businesses can take advanta...
5 Des 202427min

Tip Tuesday: The Importance of SEM Impression Share
Happy Tip Tuesday! Shannon shares a tip from Hannah Purucker, a campaign specialist at FDS, about the importance of tracking SEM impression share and how to optimize it.See omnystudio.com/listener for...
3 Des 20242min

Tip Tuesday: Follow Industry Trends To Increase Your ROI
This Tip Tuesday, Shannon shares a tip from Heather Riley, director of the campaign team, about the importance (and ROI) of following industry trends. Read Federated Digital Solutions' blog Federated ...
26 Nov 20242min

The Election Is Over. Now What?
The results of the 2024 election are in. What does that mean for businesses, especially when it comes to digital advertising? Shannon Allen and Krystal Vivian discuss the potential impact on CTV, reta...
21 Nov 202426min

Tip Tuesday: The Secret To A Killer Geofencing Campaign
Happy Tip Tuesday! This week, Shannon shares a tip from Katie Houser, senior campaign manager, about how to get the most out of your geofencing campaign. Have an idea for a future episode or a burning...
19 Nov 20242min

Tip Tuesday: How To Stand Out On Social Media During The Holiday Season
Happy Tip Tuesday! The holiday season is almost upon us. Krystal Vivian, Director of Social Media and Content Marketing at FDS, shares a tip about how to stand out on social media this holiday season ...
12 Nov 20243min



















