Tip Tuesday: Follow Industry Trends To Increase Your ROI
This Tip Tuesday, Shannon shares a tip from Heather Riley, director of the campaign team, about the importance (and ROI) of following industry trends. Read Federated Digital Solutions' blog Federated ...
26 Nov 20242min
The Election Is Over. Now What?
The results of the 2024 election are in. What does that mean for businesses, especially when it comes to digital advertising? Shannon Allen and Krystal Vivian discuss the potential impact on CTV, reta...
21 Nov 202426min
Tip Tuesday: The Secret To A Killer Geofencing Campaign
Happy Tip Tuesday! This week, Shannon shares a tip from Katie Houser, senior campaign manager, about how to get the most out of your geofencing campaign. Have an idea for a future episode or a burning...
19 Nov 20242min
Tip Tuesday: How To Stand Out On Social Media During The Holiday Season
Happy Tip Tuesday! The holiday season is almost upon us. Krystal Vivian, Director of Social Media and Content Marketing at FDS, shares a tip about how to stand out on social media this holiday season ...
12 Nov 20243min
5 Things To Think About When Planning Your 2025 Marketing Strategy
This week, Shannon chats with 5 of her digital marketing strategists about things that business owners and marketing managers should be thinking about for 2025. Read Federated Digital Solutions' blog ...
7 Nov 202419min
Tip Tuesday: The Optimal Frequency For Your Campaigns
It's Tip Tuesday! This week's tip is from Lori Akey, a campaign specialist at FDS. Lori shares her insights on finding the optimal frequency for your campaigns — which really comes down to figuring ou...
5 Nov 20243min
Tip Tuesday: Optimize Your SEM Budget With The Right Keywords
This week, Shannon shares a tip from Rory Kemerer, digital marketing consultant at FDS, about how to keep your cost-per-click lower for your SEM campaigns, while making sure you get more quality leads...
29 Okt 20242min
Preparing Your 2025 Marketing Budget: Part 3
This week, Shannon and Krystal finish the conversation about how to plan your marketing budget for 2025, focusing on how to budget for both SEM and social media management. Read Federated Digital Solu...
23 Okt 202429min
