
5 Things To Think About When Planning Your 2025 Marketing Strategy
This week, Shannon chats with 5 of her digital marketing strategists about things that business owners and marketing managers should be thinking about for 2025. Read Federated Digital Solutions' blog ...
7 Nov 202419min

Tip Tuesday: The Optimal Frequency For Your Campaigns
It's Tip Tuesday! This week's tip is from Lori Akey, a campaign specialist at FDS. Lori shares her insights on finding the optimal frequency for your campaigns — which really comes down to figuring ou...
5 Nov 20243min

Tip Tuesday: Optimize Your SEM Budget With The Right Keywords
This week, Shannon shares a tip from Rory Kemerer, digital marketing consultant at FDS, about how to keep your cost-per-click lower for your SEM campaigns, while making sure you get more quality leads...
29 Okt 20242min

Preparing Your 2025 Marketing Budget: Part 3
This week, Shannon and Krystal finish the conversation about how to plan your marketing budget for 2025, focusing on how to budget for both SEM and social media management. Read Federated Digital Solu...
23 Okt 202429min

Tip Tuesday: The Importance Of Industry Trends and Consumer Behavior
Happy Tip Tuesday! This week, Shannon shares a tip from Lori Akey, campaign specialist, about the importance of staying up to date on trends in your industry and consumer behavior, including emerging ...
22 Okt 20242min

Tip Tuesday: What To Do With Extra Budget At The End Of 2024
Happy Tip Tuesday! This week, Shannon shares a tip from Jules Massa, digital marketing consultant at FDS, about a great way to use your extra budget at the end of 2024 to help prepare you for 2025. Re...
15 Okt 20242min

Preparing Your 2025 Marketing Budget: Part 2
This week, Krystal returns for a conversation with Shannon about how to get the most out of your 4th quarter 2024 marketing and how to plan for 2025 – especially when it comes to branding solutions fo...
10 Okt 202426min

Tip Tuesday: The One Thing Every Social Media Post Needs
This week, Shannon shares a tip from Melissa Weirick, a social media specialist at FDS, about the one thing every social media post needs: an interesting visual element. Read Federated Digital Solutio...
8 Okt 20242min



















