How Cannabis Brands Can Attract New Customers In 2025
The cannabis industry has evolved dramatically since 2020, especially in the Midwest where Michigan now leads with a $3 billion market. In this episode, Shannon and Krystal take a look at the current ...
10 Apr 202531min
Tip Tuesday: How Cannabis Brands Can Stay Compliant On Social Media
This week, Shannon Allen shares a tip from Jessica Reid, digital marketing consultant at FDS, about how cannabis brands can stay compliant on social media. Read Federated Digital Solutions' blog Feder...
8 Apr 20253min
Tip Tuesday: 3 Key Elements For Digital Marketing Success
For Tip Tuesday this week, Shannon shares a tip from Lori Akey, campaign specialist, about the three things you need to consider and know before you start your next digital marketing campaign. Read Fe...
1 Apr 20253min
Influencer Marketing For Local Businesses
Businesses are seeing significant ROI from influencer marketing, especially local small and midsize businesses. And you don't need to partner with a big-name celebrity to see results. In fact, busines...
27 Mar 202533min
Tip Tuesday: Make Sure Your Online Business Listings Are Accurate
This week, Shannon shares a tip from Melissa Weirick, social media specialist, about why it's so important for your business's information to be accurate on listing sites across the internet — even on...
25 Mar 20254min
Tip Tuesday: Optimize Your Online Presence For Voice Search
Happy Tip Tuesday! This week, Shannon shares a tip from Rory Kemerer, digital marketing consultant, about why it's so important to optimize your business's online presence for voice search. Read Feder...
18 Mar 20253min
How To Create Engaging Content For Social Media
You know that you need to create content that engages people on social media — but how do you do that? This week, Krystal Vivian is joined again by FDS social media specialists Joe Kuharic and Melissa...
13 Mar 202530min
Tip Tuesday: The Power Of Data Visualization
This week, Shannon shares a tip from Hannah Purucker, campaign manager, about the importance of data visualization when reviewing your campaign reports. Read Federated Digital Solutions' blog Federate...
11 Mar 20253min
