Tip Tuesday: Matching Your Marketing Budget To Consumer Behavior
Happy Tip Tuesday! This week, Shannon shares her own tip about how to tell if your marketing budget is being invested appropriately to match consumer behavior. Read Federated Digital Solutions' blog F...
29 Apr 20254min
Practical Uses For AI In Marketing and Business
Everyone's talking about artificial intelligence — but are these AI tools really worth the time and effort it takes to learn them? What tools are useful? What are the legal ramifications? Will they he...
24 Apr 202522min
Tip Tuesday: Blogs Are The Unsung Heroes Of The Research Phase
Happy Tip Tuesday! This week, Shannon shares a tip from Joe Kuharic, a social media specialist at FDS, about the unsung hero of the research phase of the consumer journey: blogs. Read Federated Digita...
22 Apr 20254min
Tip Tuesday: The Importance Of Tracking Engagement Metrics On OTT Ads
Happy Tip Tuesday! This week, Shannon shares a tip from Megan Stinson, campaign specialist, about the valuable insights you can get when you track engagement metrics alongside conversions.. Read Feder...
15 Apr 20254min
How Cannabis Brands Can Attract New Customers In 2025
The cannabis industry has evolved dramatically since 2020, especially in the Midwest where Michigan now leads with a $3 billion market. In this episode, Shannon and Krystal take a look at the current ...
10 Apr 202531min
Tip Tuesday: How Cannabis Brands Can Stay Compliant On Social Media
This week, Shannon Allen shares a tip from Jessica Reid, digital marketing consultant at FDS, about how cannabis brands can stay compliant on social media. Read Federated Digital Solutions' blog Feder...
8 Apr 20253min
Tip Tuesday: 3 Key Elements For Digital Marketing Success
For Tip Tuesday this week, Shannon shares a tip from Lori Akey, campaign specialist, about the three things you need to consider and know before you start your next digital marketing campaign. Read Fe...
1 Apr 20253min
Influencer Marketing For Local Businesses
Businesses are seeing significant ROI from influencer marketing, especially local small and midsize businesses. And you don't need to partner with a big-name celebrity to see results. In fact, busines...
27 Mar 202533min
