Ecommerce Playbook: Numbers, Struggles & Growth

Ecommerce Playbook: Numbers, Struggles & Growth

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.

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Episoder(456)

10 Takeaways from a 15,500% Ecommerce ROI: We Sold Our First Brand & Reveal Everything

10 Takeaways from a 15,500% Ecommerce ROI: We Sold Our First Brand & Reveal Everything

Pop the champagne and drop the beat … We just sold our first brand. And, yes, the math in that outlandish headline is right: a 15,500% increase from our initial investment. In early 2018, 4x400 — Co...

4 Feb 20211h 14min

The Challenge Of Volatility

The Challenge Of Volatility

One of the hardest things about running an ecommerce business is that the future is unpredictable. Or in the words of host, Andrew Faris: "the only certainty is uncertainty". Here's what to do about t...

28 Jan 202126min

Our Best Performing Creative Was (Almost) Free

Our Best Performing Creative Was (Almost) Free

We did not see this coming… but we stumbled into a giant Facebook ads win for one of our 4x400 brands. It was our biggest win in months, and it was pure luck. On today’s episode, we’ll give you the...

21 Jan 202117min

How Influencer Marketing Will Save Our Brand

How Influencer Marketing Will Save Our Brand

Influencer Marketing that actually works? We've never done anything like it, but as we take the next steps to grow our brand 31 Bits, influencer marketing will play a key role. Cody Wittick, the Co-...

14 Jan 202150min

Unleashing Vision

Unleashing Vision

Unleashing Vision by Common Thread Collective

23 Des 202016min

Our Business Funnel Is Broken

Our Business Funnel Is Broken

This week, we're talking about the biggest problem we have to solve right now in our business and the steps we're taking to fix the top of the funnel. We've had this problem before, and this time ar...

10 Des 202022min

5 Lessons From Black Friday, Cyber Monday

5 Lessons From Black Friday, Cyber Monday

We won't delay, Black Friday & Cyber Monday went below average for the six brands we operate this year... Here's why, plus five takeaways we learned.

3 Des 202022min

This Has To Work (Again)

This Has To Work (Again)

As we head into Black Friday again, the same sentiment holds true: "this strategy has to work". Andrew Faris gets transparent on the impact of what a win and (more importantly) what a loss would mea...

24 Nov 202011min

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