Ecommerce Playbook: Numbers, Struggles & Growth

Ecommerce Playbook: Numbers, Struggles & Growth

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.

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Episoder(437)

Failure To Relaunch (S2: E12)

Failure To Relaunch (S2: E12)

The episode title pretty much says it all … But, when we started this podcast, we committed to sharing it all – the raw numbers, struggles, and growth. And after our brand relaunch for 31 Bits did ...

3 Sep 202015min

The 31 Bits Relaunch Is Officially Underway. Here's How It's Going. (S2:E11)

The 31 Bits Relaunch Is Officially Underway. Here's How It's Going. (S2:E11)

We finally relaunched our newly acquired brand, 31 Bits. After months of planning and research, we share how it went. Plus, get the exact strategies we used, so you can replicate what worked for yo...

27 Aug 202012min

We Solved Slick's #1 Problem (S2:E10)

We Solved Slick's #1 Problem (S2:E10)

Our brand, Slick Products, just had it’s biggest. win. ever. That’s because we (finally) solved the problem of customer retention. How? This Richard Thaler quote — a Nobel Prize winning economist —...

20 Aug 202020min

Growth vs. Profit: How the Age Old Debate Is Unfolding (S2:E9)

Growth vs. Profit: How the Age Old Debate Is Unfolding (S2:E9)

On this week’s episode of the Ecommerce Playbook Podcast, we talk about the challenge of sorting out profit vs. growth. Truthfully, it’s something we battle with for our own brand (Bambu Earth), but ...

13 Aug 202022min

Building A Brand Homepage: Design & Copywriting Strategies (S2: E8)

Building A Brand Homepage: Design & Copywriting Strategies (S2: E8)

We are right on the cusp of rolling out all the work we’ve put in to get our newly acquired brand, 31 Bits, firing on all cylinders. That’s because we've just finished building out 31 Bit’s new home...

6 Aug 202025min

The Headaches & Rewards of Building an Ethical Supply Chain (S2: E7)

The Headaches & Rewards of Building an Ethical Supply Chain (S2: E7)

The challenge and beauty of our newly acquired brand, 31 Bits, centers on its mission of ethical manufacturing. While we’re always striving for ethical business decisions, it doesn’t mean business e...

30 Jul 202037min

Resisting The Tyranny Of The Urgent (S2:E6)

Resisting The Tyranny Of The Urgent (S2:E6)

C.S. Lewis said it first, and we’re seconding it today on the Ecommerce Playbook Podcast. Regardless of what the gurus say, jumpstarting revenue isn’t necessarily easy – especially coming off the ba...

23 Jul 202020min

We Acquired Our 5th Brand (Featuring: Taylor Holiday)

We Acquired Our 5th Brand (Featuring: Taylor Holiday)

We acquired our fifth brand into the 4x400 ecosystem! Listen now to find out... Featuring: Taylor Holiday, CEO of Common Thread Collective

16 Jul 202041min

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