Ecommerce Playbook: Numbers, Struggles & Growth

Ecommerce Playbook: Numbers, Struggles & Growth

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.

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Episoder(456)

Pre-Black Friday Anxiety Check

Pre-Black Friday Anxiety Check

We're gearing up for Black Friday, Cyber Monday and it's natural for the business anxieties to sink in. To face the uncertainties, root yourselves in the certainty that comes with building a data-back...

19 Nov 202021min

Taylor & Andrew Build An Organic Marketing Flywheel

Taylor & Andrew Build An Organic Marketing Flywheel

We're back with the monthly installment of "One Topic with Taylor". This week on the show, we're going to do a thought-exercise about how to extend brand success beyond Facebook advertising & build ...

12 Nov 202042min

5 Holiday Tactics It's Not Too Late To Try (S2: E17)

5 Holiday Tactics It's Not Too Late To Try (S2: E17)

You don’t have time to read this episode description, because Black Friday is right around the corner! So, we'll be quick – today's episode will teach you five holiday marketing tactics it’s not too...

5 Nov 202016min

Product First, Brand Impact Second (S2: E16)

Product First, Brand Impact Second (S2: E16)

We’re diving back into the story of 31 Bits, one of our newly acquired ethical jewelry brands. From its acquisition to proving viability, the growth journey has been a struggle. This week, we’re t...

2 Nov 202023min

We Acquired Our 6th Brand: Modern Fuel

We Acquired Our 6th Brand: Modern Fuel

This episode, we have an exciting announcement to make… 🎉 We’ve acquired our 6th brand: Modern Fuel 🎉 From its founder story to early-stage strategy, we cover all things brand acquisition on today’...

21 Okt 20201h 1min

One Topic With Taylor: Is Discounting Bad For Your Brand?

One Topic With Taylor: Is Discounting Bad For Your Brand?

Back by popular demand, is the second monthly installment of “One Topic with Taylor” series on the Ecommerce Playbook Podcast. CEO of Common Thread Collective, Taylor Holiday and host, Andrew Faris ...

14 Okt 202032min

Episode Update: A One Week Break

Episode Update: A One Week Break

A short message and a notice of a one week break from the Ecommerce Playbook Podcast

8 Okt 20201min

We Ran Out Of Inventory Somehow (S2: E15)

We Ran Out Of Inventory Somehow (S2: E15)

The ongoing narrative of what it’s like to run a new ecommerce business goes something like this: 1. Trying to prove brand viability in the early stages 2. Failing and learning post-launch 3. Then ...

30 Sep 202015min

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