Ecommerce Playbook: Numbers, Struggles & Growth

Ecommerce Playbook: Numbers, Struggles & Growth

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.

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Episoder(437)

Should We Buy 6x The Inventory We Bought A Month Ago? (Episode 12)

Should We Buy 6x The Inventory We Bought A Month Ago? (Episode 12)

Today on the Ecommerce Playbook Podcast, we talk about one of our brands that’s finding remarkable success in the age of coronavirus, the exact tactics we used to double it’s ad performance, the impli...

7 Mai 202015min

How Much Inventory Should We Buy In A Moment Like This? (Episode 11)

How Much Inventory Should We Buy In A Moment Like This? (Episode 11)

Today we're talking about the challenge of success. In particular, the challenge of figuring out inventory buying vetted against performance.

30 Apr 202014min

This Moment Won't Last, Maximize It (Episode 10)

This Moment Won't Last, Maximize It (Episode 10)

At 4x400 our brands are winning big. And for many brands in the ecommerce space, it’s like Black Friday all over again. This week on the Ecommerce Playbook, Andrew Faris talks about the insanity of th...

23 Apr 202013min

Bonus: What 32,000 Ecommerce Merchants Can Tell Us About Coronavirus (With Jake Cohen from Klaviyo)

Bonus: What 32,000 Ecommerce Merchants Can Tell Us About Coronavirus (With Jake Cohen from Klaviyo)

Bonus Episode! Featuring Jake Cohen, Director of Product Marketing at Klaviyo.

21 Apr 202038min

Why Do We Sell So Much Stuff On Sundays? (Episode 9)

Why Do We Sell So Much Stuff On Sundays? (Episode 9)

For most of our brands, Sunday’s are drastically outperforming any other day of the week for sales revenue. But, before I make any sweeping generalizations about consumer behavior to come up with my a...

16 Apr 202013min

250% Improvement on Facebook Ads: Here's How We Did It (Episode 8)

250% Improvement on Facebook Ads: Here's How We Did It (Episode 8)

This one's for all the data nerds. On today's episode, we're getting a little more tactical – sharing the process we use for customer acquisition and how we improved our Facebook ads by 250%. Plus, w...

9 Apr 202017min

We Are Crushing The Coronavirus (Episode 7)

We Are Crushing The Coronavirus (Episode 7)

We went from getting destroyed last week, to flipping the table and having the most profitable week in 4x400 history. On today’s new episode of the Ecommerce Playbook podcast, Andrew Faris is singing ...

2 Apr 202014min

The Coronavirus Is Crushing Us (Episode 6)

The Coronavirus Is Crushing Us (Episode 6)

We don’t always get it right, and things are not always going well for our business. Now is one of those times for us… When we started this podcast, we promised a level of transparency around numbe...

26 Mar 202013min

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