The Headaches & Rewards of Building an Ethical Supply Chain (S2: E7)
The challenge and beauty of our newly acquired brand, 31 Bits, centers on its mission of ethical manufacturing. While we’re always striving for ethical business decisions, it doesn’t mean business e...
30 Jul 202037min
Resisting The Tyranny Of The Urgent (S2:E6)
C.S. Lewis said it first, and we’re seconding it today on the Ecommerce Playbook Podcast. Regardless of what the gurus say, jumpstarting revenue isn’t necessarily easy – especially coming off the ba...
23 Jul 202020min
We Acquired Our 5th Brand (Featuring: Taylor Holiday)
We acquired our fifth brand into the 4x400 ecosystem! Listen now to find out... Featuring: Taylor Holiday, CEO of Common Thread Collective
16 Jul 202041min
Product Development By The Numbers (S2:E4)
On today’s episode of the Ecommerce Playbook Podcast we’re talking about the product development approach for 31 Bits. It’s built not just on what we think looks good – but, on what fits the unit e...
8 Jul 202017min
The 4 Steps To Fix Conversion Rate (S2:E3)
We’ve analyzed the problem, now it’s time to fix it. But, before we get to any solutions, we have one last question about conversion rate to answer… From website session to add-to-cart to initiate ch...
2 Jul 202017min
How Do We Know If We're Successful?(S2:E2)
On today’s episode of the Ecommerce Playbook Podcast, we’re defining success, putting a number on it, and pointing to metrics that indicate it. As we walk you through the journey of both acquiring and...
25 Jun 202013min
The Exact Plan For Growing Our Brand (S2:E1)
Welcome to Season 2 of the Ecommerce Playbook Podcast! Coming off the back of acquiring a new brand, this season will focus on pulling back the veil of how we approach growing a business from the grou...
18 Jun 202015min
Stop Running Small Tests (Episode 15)
There’s big business opportunities in front of you if you stop with the small stuff. How big? Well, let’s just put it this way: our brand Slick Products had one of it’s highest revenue days ever thi...
28 Mai 202017min
