From Zero AI Experience To A Full Content Workflow In 9 Months
Ep168 - Do you need to hire an AI expert to build a real content marketing workflow, or is the right person already on your team? Robin Martin, Owner of Premier Home Team, and Tori Salman, Head of Mar...
25 Aug 38min
How Do You Get Sales Reps To Actually Use The CRM?
Ep167 - A sales leader stopped telling his reps to log everything in the CRM. Here's what happened instead. Brian McVicker, Chief Revenue Officer at Paragon Payroll, used to hear the same line every s...
20 Aug 30min
How to Market Your Business On Reddit WITHOUT Getting Banned
Ep166 - Reddit shows up in most AI search answers now, so how do you get your business into that conversation without getting banned? Austin Mock, an Endless Customers Coach at IMPACT, has spent month...
18 Aug 27min
AI Can't Fix Your Bad Marketing. It Just Scales It.
Ep165 - Does using AI for your content, video, or website actually make your marketing better, or does it just make your existing gaps move faster? AI multiplies whatever marketing foundation is alrea...
13 Aug 27min
846 Instant Quotes, Zero Marketing, 30% Became Sold Jobs
Ep164 - Would you tell a customer the price before a salesperson ever walks in the door? Aaron Gaynor, CEO of The Eco Plumbers, Electricians and HVAC Technicians, added online pricing calculators for ...
11 Aug 23min
Why Blog Traffic Is Collapsing (And 10 Ways To Fix It)
Ep163 - A study of 100 top blogs found that most lost significant traffic since 2022, but a few grew, and the reason has nothing to do with their topic. Stephanie Baiocchi, Director of Events at IMPAC...
6 Aug 25min
How Does AI Actually Decide Who It Recommends?
Ep162 - AI eliminates most businesses before it ever compares them on price or reviews. IMPACT ran an original study to find out exactly why. IMPACT ran an original research study to find out. We aske...
4 Aug 49min
How Do You Build AI Content Workflows Your Team Will Actually Use?
Ep161 - Why do most AI tools inside a company get used once, then forgotten? Reagan Cotton, a coach at IMPACT, has an answer: map the process before you touch AI, feed it real examples of your brand's...
30 Jul 31min
