Endless Customers

Endless Customers

Earn Trust & Win More Customers In The Age Of AI. We believe that the future of marketing is buyer education. When you obsess about your customers’ needs, you can start producing the content they’re hungry for. This is how to build trust and close deals in the digital age. This is the pathway to Endless Customers. An IMPACT podcast.

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Episoder(176)

How Can You Get More Customer Reviews Than Your Competitors?

How Can You Get More Customer Reviews Than Your Competitors?

Ep160 - Is it actually possible to build almost 200,000 customer reviews without ever paying for a single one? Aaron Gaynor, Founder and CEO of Eco Plumbers, Electricians, and HVAC Technicians, has he...

28 Jul 25min

Zero-Click SEO Explained: How to Win the AI Overview

Zero-Click SEO Explained: How to Win the AI Overview

Ep159 - Can an eight-month-old company with no ad budget actually get ChatGPT to recommend it over established competitors? Scott Merritt, co-founder of the HVAC company Honest Fix, built 1,769 web pa...

23 Jul 57min

How Do You Get AI to Recommend Your Business Instead of a Competitor?

How Do You Get AI to Recommend Your Business Instead of a Competitor?

Ep.158 - What happens to your website traffic when AI starts answering your customers' questions before they ever click through? Corin Cook, Senior Marketing Manager at Berry Insurance, a 100-plus-yea...

21 Jul 38min

How to Win Customers in the Age of AI

How to Win Customers in the Age of AI

Ep.157 - Would an AI tool recommend your business if a buyer asked it who the best company for the job is? Allie Belles, Executive Coach at IMPACT, joins the show to explain why the businesses winning...

15 Jul 48min

How Do You Successfully Vibe Code Tools for Your Website?

How Do You Successfully Vibe Code Tools for Your Website?

Ep.156 - Can you actually vibe code a HubSpot website with AI? In this episode of Endless Customers, Bob Ruffolo sits down with Danny Escardo, Senior Front End Developer at IMPACT, to talk through wha...

8 Jul 41min

Considering HubSpot? What Implementation Looks Like

Considering HubSpot? What Implementation Looks Like

Ep.155 - Thinking about implementing HubSpot, but not sure where to start? In this episode of Endless Customers, Bob Ruffolo sits down with Jessica Palmeri, Director of HubSpot Training at IMPACT, and...

1 Jul 45min

Live Reaction: What Signals Help AI Trust & Recommend Your Company?

Live Reaction: What Signals Help AI Trust & Recommend Your Company?

Ep.154 - Your content might feel trustworthy—but will AI and buyers see it that way? In this episode of Endless Customers, Stephanie Baiocchi, Director of Membership and Events at IMPACT, shares a liv...

25 Jun 38min

How can businesses stay visible as AI changes search?

How can businesses stay visible as AI changes search?

Ep.153 - Google says search is undergoing its biggest transformation in more than 25 years. For business owners and marketers, that raises some important questions. If buyers are getting answers direc...

17 Jun 25min

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