Follow The Yellow Brick Road

Follow The Yellow Brick Road

Follow The Yellow Brick Road is the podcast for founders who want a clear path to turning clicks into customers. Hosted by Emma Rainville (Founder of Shockwave Solutions, Wizard of Ops) and Mitch Barham (Founder of Barham Marketing, Wizard of Ads), this show breaks down what actually drives growth — from acquisition to conversion to operations. Emma brings the systems and execution behind businesses that run without the founder in the day-to-day. Mitch brings the ads and acquisition that turn attention into revenue. Together, they connect both sides — so your business doesn’t just get clicks, it converts. If you're serious about scaling your business — subscribe and follow the path.

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Episoder(97)

Why Founders Micromanage — And How to Stop It (Part 1 of 2)

Why Founders Micromanage — And How to Stop It (Part 1 of 2)

If your team can’t operate without you... you don’t have a team, you have a bottleneck. And that bottleneck is you.In this 6-minute Special Ops rapid-fire, Emma Rainville goes straight for the jugular...

16 Sep 20256min

Why I Chose Advertising Law: Ryan Poteet’s Journey From Asset Freezes to Law Firm Culture

Why I Chose Advertising Law: Ryan Poteet’s Journey From Asset Freezes to Law Firm Culture

Why I Chose Advertising Law: Ryan Poteet’s Journey From Asset Freezes to Law Firm CultureWhat drives a lawyer to choose advertising law over the more traditional—and lucrative—paths? In this episode, ...

12 Sep 202516min

Most Entrepreneurs Mentor The Wrong Way  — Here’s How to Fix It

Most Entrepreneurs Mentor The Wrong Way — Here’s How to Fix It

Most founders obsess over scaling revenue—but forget the most scalable asset of all: their internal team. In this tactical solo episode, Emma Rainville breaks down how to mentor employees into future ...

9 Sep 202514min

New FTC Law Bans Hidden Fees: How to Make Your Checkout Compliant in 2025

New FTC Law Bans Hidden Fees: How to Make Your Checkout Compliant in 2025

If your pricing strategy still hides fees at checkout, you’re already in violation. A new FTC rule just dropped the hammer on deceptive drip pricing—and the penalties hit $53,000 per incident.In this ...

5 Sep 202513min

Fix This Before You Hire: Why ‘Fire Fast’ Only Works If You Prep Right

Fix This Before You Hire: Why ‘Fire Fast’ Only Works If You Prep Right

Hiring to fix chaos? That’s how chaos hires you back. In this tactical solo episode, Emma Rainville breaks down exactly why hiring to patch broken systems will never work — and what to build first ins...

2 Sep 202520min

Made in USA or Made in Trouble? What You Missed About FTC Label Laws

Made in USA or Made in Trouble? What You Missed About FTC Label Laws

Slapping a “Made in the USA” label on your product? You might be setting your brand up for an FTC beatdown. In this episode of Marketing on Trial, Emma Rainville teams up with FTC compliance attorney ...

29 Aug 202514min

How to Unplug as a Founder: Let Your Business Run While on Vacation

How to Unplug as a Founder: Let Your Business Run While on Vacation

You didn’t build a business — you built a job.If stepping away from your company causes chaos, you haven’t built a business — you’ve built yourself a glorified job. In this episode, Emma Rainville bre...

26 Aug 202512min

Is Your Cookie Banner a Legal Trap? Here’s How to Fix It Before the FTC Does

Is Your Cookie Banner a Legal Trap? Here’s How to Fix It Before the FTC Does

If your cookie banner has one-click "accept" but a buried opt-out, you're not compliant — you're exposed.In this high-risk episode of Marketing on Trial, Emma Rainville and FTC attorney Ryan Poteet br...

22 Aug 202513min

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