Automate, Delegate, or Kill? The Truth Behind Task Automations
In today’s special takeover episode, Richard and Tiago from the Shockwave team dissect one of the most misunderstood frameworks in operations: what to automate, what to delegate, and what to kill. Thi...
28 Okt 202513min
Meta’s Andromeda Update Is Wrecking Your Facebook Ads. Here’s What to Do.
Facebook’s ad engine just changed forever. If your campaigns are underperforming and your marketing strategy is still relying on lookalikes or interest targeting, you’re already behind.In this episode...
21 Okt 202513min
How to Run Profitable Events: Budgeting, Coordinators, and Exhibitor ROI
Even the most polished events are logistical warfare. In this Special Ops deep dive, Emma Rainville and Richard Parkin break down the unseen mechanics of event execution—from budgeting to showflow to ...
14 Okt 202515min
Why Fast Thinking Is Is Killing Your Morale, Creativity, and Profits
What if the very thing you’re proud of—your speed—was destroying your team, your creativity, and your profits?In this episode, Emma Rainville sits down with Tiago from her Shockwave team to unpack how...
7 Okt 202517min
How to Build an Employee Onboarding System That Multiplies Performance
When your operations fall apart, it isn't because your team failed, it's because you failed to onboard them right.In this episode, Emma Rainville sits down in person with Shockwave COO Tiago Sanguinet...
1 Okt 202517min
Eco-Friendly or Illegal? The Truth About Green Product Marketing
When is a green claim a marketing win — and when is it a lawsuit waiting to happen?In this episode of Marketing on Trial, Emma and Ryan unpack what every brand needs to know about the FTC’s proposed 2...
26 Sep 202515min
Why 7-Figure Businesses Stall – and How to Break Through (Leadership Fix Pt. 2 of 2)
Scaling to seven figures isn’t the finish line — it’s the breaking point.In Part 2 of this rapid-fire leadership series, Emma Rainville zeroes in on why so many high six- and low seven-figure business...
23 Sep 20257min
A $500 Email Mistake? The Brown v. Old Navy Case Every Marketer Needs to Know
False urgency isn’t just bad marketing — it could now cost you $500 per email in Washington. In this episode of Marketing on Trial, Emma Rainville and compliance attorney Ryan Poteet dissect the landm...
19 Sep 202515min
