Follow The Yellow Brick Road

Follow The Yellow Brick Road

Follow The Yellow Brick Road is the podcast for founders who want a clear path to turning clicks into customers. Hosted by Emma Rainville (Founder of Shockwave Solutions, Wizard of Ops) and Mitch Barham (Founder of Barham Marketing, Wizard of Ads), this show breaks down what actually drives growth — from acquisition to conversion to operations. Emma brings the systems and execution behind businesses that run without the founder in the day-to-day. Mitch brings the ads and acquisition that turn attention into revenue. Together, they connect both sides — so your business doesn’t just get clicks, it converts. If you're serious about scaling your business — subscribe and follow the path.

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Episoder(97)

Delegation Gone Wrong? Here's How to Audit & Fix Operational Chaos

Delegation Gone Wrong? Here's How to Audit & Fix Operational Chaos

You didn’t build a business. You built yourself a job—with a title that sounds cooler than it feels. This episode is your wake-up call and your blueprint out.Emma Rainville is joined by Richard and Ti...

23 Des 202510min

Team Building That Actually Works (Even for Remote Teams)

Team Building That Actually Works (Even for Remote Teams)

If you want a team that moves fast and solves problems, you need trust. And that doesn’t happen by accident.In this high-impact episode, Emma Rainville sits down with Tiago and Richard to unpack what ...

16 Des 202512min

WAVE 2026: One‑Page Business Plan That Actually Works

WAVE 2026: One‑Page Business Plan That Actually Works

Stop building your business on sticky notes. Instead build a plan that actually sticks past Q1.This episode walks you through Emma’s WAVE framework, a one‑page annual planning system that aligns your ...

9 Des 202512min

Automation Butterfly Effect: How One CRM Error Crashed a Million-Dollar Launch

Automation Butterfly Effect: How One CRM Error Crashed a Million-Dollar Launch

The systems you trust most might be the ones silently draining revenue.In this Special Ops episode, Emma Rainville sits down with Tiago and Richard from Shockwave to expose the hidden risks inside "wo...

2 Des 20257min

How to Reduce Churn, Prevent Refunds, and Keep Subscribers for Life

How to Reduce Churn, Prevent Refunds, and Keep Subscribers for Life

Retention isn't just about keeping customers—it's about removing every reason they'd ever want to leave.In this episode of Special Ops, Emma Rainville is joined by Shockwave’s retention tactician Tiag...

26 Nov 202516min

From Zero to $3M: How to Monetize TikTok Without Going Viral

From Zero to $3M: How to Monetize TikTok Without Going Viral

Viral isn’t the goal. Revenue is. Keenya Kelly joins Emma to show how introverts and experts alike are turning 30-second videos into 6-figure funnels.This week on Special Ops, Emma Rainville sits down...

18 Nov 202518min

What happens when there’s no one left to manage the founder?

What happens when there’s no one left to manage the founder?

In this tactical, no-fluff episode of Special Ops, Emma Rainville is joined in San Diego by Tiago and Richard from the Shockwave team to unpack the underestimated art of managing up. If your operator ...

11 Nov 202513min

How to Run Global Teams Across 6 Time Zones

How to Run Global Teams Across 6 Time Zones

What does it really take to run high-performance global ops? This episode takes you inside the war room of Shockwave Solutions’ daily execution machine.In this tactical edition of Inside the Ops Room,...

4 Nov 202515min

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