Follow The Yellow Brick Road

Follow The Yellow Brick Road

Follow The Yellow Brick Road is the podcast for founders who want a clear path to turning clicks into customers. Hosted by Emma Rainville (Founder of Shockwave Solutions, Wizard of Ops) and Mitch Barham (Founder of Barham Marketing, Wizard of Ads), this show breaks down what actually drives growth — from acquisition to conversion to operations. Emma brings the systems and execution behind businesses that run without the founder in the day-to-day. Mitch brings the ads and acquisition that turn attention into revenue. Together, they connect both sides — so your business doesn’t just get clicks, it converts. If you're serious about scaling your business — subscribe and follow the path.

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Episoder(97)

You Don’t Need Charisma to Build a Personal Brand

You Don’t Need Charisma to Build a Personal Brand

In this episode of Special Ops Podcast, Emma Rainville sits down with Mitch Barham to break down how simple, raw content can build trust, attract leads, and generate real revenue — even if you hate be...

17 Mar 37min

Speed-to-Lead: The Sales Lever Most Businesses Ignore

Speed-to-Lead: The Sales Lever Most Businesses Ignore

Most businesses think they have a lead problem.They don’t.They have a follow-up problem.Leads come in… and then they sit. In the CRM. In an inbox. In a dashboard someone plans to check later.By the ti...

10 Mar 29min

Team Stability: What Actually Keeps People (and Clients)

Team Stability: What Actually Keeps People (and Clients)

Most founders don’t lose good people because they’re remote.They lose good people because they tolerate weak standards, unclear ownership, and toxic talent.In this episode of Special Ops Podcast, Emma...

3 Mar 50min

Hiring an Agency? This Is Where You’ll Get Burned.

Hiring an Agency? This Is Where You’ll Get Burned.

Most founders don’t lose money because they hired a bad agency.They lose money because they hired wrong, scaled wrong, or expected outcomes without understanding the mechanics behind them.In this epis...

24 Feb 34min

Every Day You Don’t Decide, You Lose Money

Every Day You Don’t Decide, You Lose Money

You are the bottleneck… but are you not making a decision because you're tired — or because you're waiting for perfection?In this episode of Special Ops Podcast, Emma Rainville breaks down the real co...

17 Feb 6min

How to Set Up OpenClaw SAFELY in 5 Minutes (Don't Install It Wrong) - featuring Austin Armstrong

How to Set Up OpenClaw SAFELY in 5 Minutes (Don't Install It Wrong) - featuring Austin Armstrong

OpenClaw is the agentic AI everyone's talking about, but should you actually install it?In this episode of Special Ops Podcast, Emma Rainville sits down with Austin Armstrong to break down everything ...

11 Feb 15min

London Special Ops Recap: Tactical Calls, Pricing Truths & Fast Filters

London Special Ops Recap: Tactical Calls, Pricing Truths & Fast Filters

How do elite operators make split-second calls that protect millions—and still run a business on logic, not luck?In this Special Ops best-of compilation from the London sessions, Emma Rainville and th...

6 Jan 17min

2025 Favorites: How to Flip NO's into a YES, Customer Retention, and TiktTok Tactics

2025 Favorites: How to Flip NO's into a YES, Customer Retention, and TiktTok Tactics

As 2025 closes out, we’ve clipped together three of the most high-impact segments of the year. From persuasion psychology and TikTok Shop monetization to retention marketing that stops churn before it...

30 Des 202528min

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