Texas Just Changed SMS Rules and It’s Wild! — Here's what you need to know
If you're texting Texas residents, you may already be breaking the law — and the state’s not playing around.In this Special Ops mini-episode, Emma Rainville breaks down Texas’s new SMS marketing regul...
19 Aug 20254min
DraftKings Promo Lands $3M Fine (Could Yours Be Next?)
What if your next big promo landed you in court?This week, Emma Rainville and compliance attorney Ryan Poteet break down DraftKings’ $3 million marketing settlement—and the deceptive bonus offer that ...
15 Aug 202513min
ChatGPT 5 Is Here! Here’s How I Trained It to Run My Business… and my Life!
“I trained ChatGPT 5 to think like me—and run my business.”In this episode of Special Ops, Emma Rainville pulls back the curtain on her real-life workflow with “Lester,” her custom-trained ChatGPT 5 a...
12 Aug 202517min
Your AI Ads Might Be Illegal (Here's What You Need to Know)
Before you hit “publish” on that AI-generated ad, the FTC and state regulators may already be looking for you.Hosts Emma Rainville and FTC compliance attorney Ryan Poteet strip the shine off AI hype a...
8 Aug 202526min
Are Non-Compete Clauses Dead? Here's How You Can Protect Your Business
If you're relying on a non-compete to protect your business, you're already behind.In this episode, Emma Rainveille and Ryan Poteet expose the non-compete myth that many entrepreneurs still cling to—a...
5 Aug 202513min
How to Protect Your Brand Legally Before Someone Steals It
Most online business owners believe that buying a domain or designing a logo means their brand is protected. But in the eyes of the law, you don’t own your brand unless your IP is registered—and you’r...
1 Aug 20258min
Click to Cancel is Here! The FTC’s New Rule That Could Make Your Subscription Illegal
Your “cancel anytime” could get you canceled. The FTC’s new Click-to-Cancel rule changes everything for subscription marketers.Emma Rainville and Ryan Poteet break down the FTC’s new Click-to-Cancel m...
29 Jul 202513min
How to Respond to FTC Civil Investigative Demand (You Only Have 14 Days!)
Receiving a Civil Investigative Demand from the FTC isn’t a lawsuit… but it might be worse if you don’t act fast.In this episode of Marketing on Trial, Emma Rainville and compliance attorney Ryan Pote...
26 Jul 202514min
