Fake Stars, Real Lawsuits: How Review Hijacking Can Kill Your Brand
In this episode of Marketing on Trial, Emma Rainville and Ryan Poteet of Gordon Reese break down a legal time bomb hiding on your product pages: fake reviews. Whether it’s gifted products, “helpful” t...
18 Jul 202518min
What’s keeping you from your 10-year vision? It might be your execution plan
In this tactical episode, Emma Rainville breaks down the WAVE Framework, a four-part strategic system built to help visionary entrepreneurs realign their personal life goals with high-growth business ...
15 Jul 202527min
Marketing Mistakes That Trigger FTC Investigations (and How to Avoid Them)
Discover why "everyone else is doing it" could cost you millions—and how to navigate the FTC’s aggressive stance on marketing compliance.In this highlight episode, Emma Rainville and Ryan Poteet of Go...
11 Jul 202530min
Why People Buy: It’s Not Price, It’s Energy
What is the real cost of indecision? This highlight episode breaks down risk, ops, and the rise of experiential buying. In this Special Ops highlight drop, Emma pulls the sharpest insights from two el...
8 Jul 202520min
Why Money Is Like Oxygen And You Never Noticed!
You can have the perfect strategy, but if you screw up the timing, or your ego gets in the way, you’ll blow the entire thing!In this highlights episode of Special Ops, Emma brings together some of the...
1 Jul 202515min
Can You Say That in an Ad? Limited-Time Lies, Testimonial Traps, and the Real FTC Rules | Marketing on Trial
Limited-time offers. Income claims. Celebrity testimonials. What if everything your funnel is built on is legally shaky—and you don’t even know it?In this special highlights edition of Marketing on Tr...
27 Jun 202520min
What Losing $5M to a Comma Taught Me About Contracts, Liquidity, and Copy That Converts
What happens when hard-won marketing wisdom meets the cold realities of legal fine print? These next few weeks were bringing you highlights from the best episodes of Special Ops. Today, Emma brings to...
24 Jun 202516min
Special Ops Spinoff! Marketing on Trial – Season Teaser
From the creators of the Special Ops Podcast comes a brand-new spinoff series that marketers can’t afford to ignore.Marketing on Trial is where hard-hitting marketing strategies meet real legal accoun...
20 Jun 202532s
