The Psychology Behind Pricing and Value Stack to Maximize Your Sales
You’re probably leaving money on the table because of your pricing and you don’t even know it.There are significant psychological and strategic principles behind effective pricing and value stacking. ...
17 Jun 202527min
How the FTC is Using AI To Target Marketers Faster Than Ever | Marketing on Trial
Can AI reshape regulatory enforcement in the supplement industry? Emma Rainville and Ryan Poteet of Gordon Reese dive deep into how automation tools may revolutionize how the FTC and FDA monitor marke...
13 Jun 202510min
How to Build Bulletproof Marketing Ops with Saka
Is your marketing execution as strong as your strategy?In this episode of the Special Ops podcast, Emma Rainville pulls back the curtain on the unsung hero of her company's success—Saka, the Director ...
10 Jun 202527min
The FTC’s Next Target: Are Direct Response Advertisers About to Get Wrecked? | Marketing on Trial
Are your direct response marketing tactics compliant with the FTC's latest standards? As the Federal Trade Commission tightens its grip on mainstream performance marketers, many strategies that have s...
6 Jun 202530min
The Decision Room: Mastering High-Stake Choices for Operations Excellence
How do high-level business operations make critical decisions quickly and effectively?This week on the Special Ops podcast, Emma is joined by her ever-reliable Operations duo, Richard and Saka. They’v...
3 Jun 202522min
Deceptive Marketing or Smart Advertising? Where the Law Draws the Line | Marketing on Trial
Can your clever marketing copy land you in legal trouble? In today's episode, Emma Rainville and FTC compliance attorney Ryan Poteet explore the fine line between persuasive advertising and deceptive ...
30 Mai 202523min
Funnel Quality Checks You Should Do Before AND After Launching
When launching funnels, we tend to obsess over what the customer sees. But what they don’t see is the background, where things break, lawsuits start, or revenue quietly disappears. In this episode, I’...
28 Mai 202522min
Most Influencer Marketing Is Breaking the Law (Here’s Why) | Marketing on Trial
Is your influencer marketing compliant with FTC regulations? In this tactical episode, Emma Rainville and Ryan Poteet of Gordon Reese dissect the critical compliance missteps that could be putting you...
23 Mai 202514min
