Forge and Fortitude Fitness

Forge and Fortitude Fitness

Welcome to the Forge and Fortitude Podcast! We’re Heath and Faith Ellenberger, fitness professionals with over 30 years of combined experience in health and wellness. This podcast is all about real conversations, practical tips, and a little tough love to help you build strength, resilience, and a healthier lifestyle. Whether you’re a fitness pro or just getting started, we’re here to share what we’ve learned, what’s worked for us, and how you can forge your own path to becoming your strongest self. Let’s do this together!

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Episoder(218)

2025 State of Boutique Fitness: What’s Out, What’s Next

2025 State of Boutique Fitness: What’s Out, What’s Next

Faith and Heath explore the rise of boutique fitness and why people choose specialized studios over big box gyms despite higher prices. • Boutique studios offer curated aesthetic experiences with sig...

5 Mai 202540min

The Collision of Fitness and Medicine: Where Do We Draw the Line?

The Collision of Fitness and Medicine: Where Do We Draw the Line?

The worlds of fitness and medicine are colliding in unprecedented ways. Gyms now offer IV drips and weight loss medications like Ozempic, while wellness clinics promote fitness alongside medical treat...

28 Apr 202530min

FitAid From Beverage to Powders: A Convo with CO-Founder Aaron Hinde

FitAid From Beverage to Powders: A Convo with CO-Founder Aaron Hinde

Aaron Hind, CO-Founder of FitAid, shares the evolution of his functional beverage company and their innovative approach to natural, performance-supporting supplements. We explore how the company creat...

21 Apr 202558min

Flip to Vacation Mode Without Flipping Off Your Fitness Goals

Flip to Vacation Mode Without Flipping Off Your Fitness Goals

The vacation dilemma hits us all – do you abandon your fitness routine completely or stress about missing workouts while trying to relax? We tackle this common challenge head-on, sharing our tried-and...

14 Apr 202559min

Beyond Clean Eating: Navigating the Good vs. Bad Food Mindset

Beyond Clean Eating: Navigating the Good vs. Bad Food Mindset

The language we use around food reveals a troubling cultural obsession. Have you ever caught yourself saying "I was good because I didn't eat that cupcake" or "I was bad this weekend because I had piz...

7 Apr 20251h

Breaking Free from Fitness Fatigue: The Power of Small Daily Improvements

Breaking Free from Fitness Fatigue: The Power of Small Daily Improvements

Struggling with fitness fatigue as your New Year's momentum fades? You're hitting the notorious three-month wall where motivation naturally declines. The solution isn't finding more motivation—it's un...

31 Mar 202544min

Business Blindspots: 5 Biggest Mistakes Holding Your Gym Back

Business Blindspots: 5 Biggest Mistakes Holding Your Gym Back

The fitness industry is thriving, yet countless gym owners find themselves stuck, overwhelmed, and unable to scale their businesses effectively. This candid conversation tackles the five devastating m...

24 Mar 202552min

Why Most Gym Owners Fail as CEOs

Why Most Gym Owners Fail as CEOs

The fitness industry is booming with options on every corner, but behind the energy of packed classes lies a stark reality: running a successful fitness business requires much more than exceptional co...

17 Mar 202551min

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