37. Dr Claire Routley – Silo smashing and promoting legacy giving
I recorded this interview with Dr Claire Routley, an expert in expert legacy fundraising, in early March 2020, when the world felt very different. Nevertheless, our subjects of culture change and brea...
21 Sep 202027min
35. Andy Watts – Trust fundraising ideas for chaotic times, Part 2.
Though some funders keep relationships with charities very formal, many of them really appreciate it when charities go the extra mile to create a deeper relationship. But how do you go about building ...
31 Aug 202022min
34. Emma Insley – Six ways to improve your impact measurement, especially now
Many charities have had to change their strategy or focus since the pandemic began, in order to adapt to the new challenges the world is facing. These changes have many implications for how you measur...
13 Aug 202031min
33. Paul Davies – Generating major gifts momentum
What can you do to build relationships, warm, generous relationships with major donor supporters, even during the pandemic? If you are a high value fundraiser, or you manage one, I hope you will find ...
5 Aug 202027min
32. Andy Watts – The trust fundraising approach that increased income by 349%
Charities sometimes treat trusts in a more distant, formal way compared to the way they treat other donors. This is often a missed opportunity, given that every trust is run by people who care and wou...
30 Jul 202028min
31. Damian Chapman – Corporate fundraising for a niche cause
What do you do to succeed when your charity is in a very clear niche that is not universally popular? Many charities get demoralised or waste energy trying to appeal to everybody. The best strategy is...
26 Jul 202029min
30. Lucy Squance – Partnering with another charity
Given the events of 2020, most charities are now thinking more radically about their strategies than ever before. And one option to consider for certain projects is partnering with another charity. In...
13 Jul 202032min
29. Rob Woods - Seven ways to increase income through more supporter conversations
Too often, charities encourage their fundraisers to focus primarily on money, rather than building great relationships with the kinds of people who care about their cause. But even if you agree that r...
5 Jul 202031min
