Futureproof Founder Podcast

Futureproof Founder Podcast

You didn't build your company by following someone else's playbook. But there's a stage - usually somewhere between your first real revenue and your first real organizational crisis - where founder instinct alone stops being enough. Futureproof Founder is the podcast for founders and executive leaders building companies from startup to $30M and beyond - the stage where everything gets harder right when it needs to get better. Hosted by Jeff Mains, five-time founder, SaaS veteran, and globetrotting adventurer, the show delivers the real leadership intelligence that separates the founders who scale from the founders who stall. Every Tuesday, the Founder Led series goes deep with founders who've navigated the hard stages - the plateaus, the pivots, the near-misses, and the breakthroughs - and come out sharper. Real stories. Real decisions. Real lessons. Every Thursday, the Playbook series brings in the sharpest operators, strategists, and experts driving results right now - on AI adoption, go-to-market strategy, team building, leadership development, and everything the modern founder needs to compete and win. No vanity content. No theoretical frameworks you'll never use. Just the conversations you wish you could have with people who've already figured out what you're trying to figure out. Built for founders. Powered by real intelligence. Designed to make you and your company unstoppable.

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Episoder(401)

AI in Marketing: What to Automate—and What to Never Hand Off | Paige Wiese | 376

AI in Marketing: What to Automate—and What to Never Hand Off | Paige Wiese | 376

In this episode, Jeff Mains sits down with Paige Wiese — founder and CEO of Tree Ring Digital, a Denver-based digital agency with 16 years in the business. Paige brings a unique perspective to digital...

2 Apr 45min

SaaS Longevity: How to Adapt in Tech Shifts and Customer Demands | AJ | 375

SaaS Longevity: How to Adapt in Tech Shifts and Customer Demands | AJ | 375

AJ, founder and CEO of Daylight — an award-winning, Mac-exclusive CRM — joins Jeff Mains to share one of the most quietly remarkable stories in SaaS: a decades-long journey from refugee to bootstrappe...

31 Mar 48min

Aligning Sales and Marketing for Scalable SaaS Growth | Javier Lozano | 374

Aligning Sales and Marketing for Scalable SaaS Growth | Javier Lozano | 374

Javier Lozano Jr. didn't come up through brand or PR. He came through sales — and that lens has shaped everything about how he approaches growth marketing. Starting his first business in the teeth of ...

26 Mar 50min

Building a Shopper-First Platform in a Retail-Driven Industry | Andy Ellwood | 373

Building a Shopper-First Platform in a Retail-Driven Industry | Andy Ellwood | 373

Andy Ellwood is a repeat founder whose career took him from early-stage mobile startups acquired by Facebook and Google, through eight years building Basket.com, to shutting it down during the pandemi...

24 Mar 47min

Why Most SaaS Companies Fail at Performance Marketing (And How to Fix It) | Anthony Chiaravallo | 372

Why Most SaaS Companies Fail at Performance Marketing (And How to Fix It) | Anthony Chiaravallo | 372

Anthony Chiaravallo, founder and CEO of Vallo Media — a performance marketing agency that has placed over $100 million in paid media — joins Jeff Mains on SaaS Fuel for a candid, no-BS conversation ab...

19 Mar 51min

The Long Game in UGC: Building Trust Between Creators and Brands | Elijah Khasabo | 371

The Long Game in UGC: Building Trust Between Creators and Brands | Elijah Khasabo | 371

What happens when a bored teenager starts a Discord trading group and accidentally discovers the power of video? For Elijah Khasabo, co-founder of Vidovo, it became the foundation for a bootstrapped U...

17 Mar 37min

Building Omnipresence: A Practical Guide to CEO-Led Content Strategy | Jake Isham | 370

Building Omnipresence: A Practical Guide to CEO-Led Content Strategy | Jake Isham | 370

In this episode, filmmaker-turned-brand strategist Jake Isham breaks down what authentic storytelling really looks like in business. Jake has worked with over 150 entrepreneurs and brands, including G...

12 Mar 46min

How to Sell SaaS in a Slow-Moving, Regulated Industry | Allen Cooper | 369

How to Sell SaaS in a Slow-Moving, Regulated Industry | Allen Cooper | 369

In this episode of SaaS Fuel, host Jeff Mains sits down with Allen Cooper, co-founder and CEO of Ready List, to unpack what it really takes to build and scale SaaS companies in healthcare—one of the s...

10 Mar 47min

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