Hot Copy

Human-centered design is an approach to interactive systems development that aims to make systems usable and useful by focusing on the users, their needs and requirements, and by applying human factor...

21 Mai 202042min

We are surrounded by art every day. And artists struggle with many of the challenges that us copywriters do… How to create a sense of perceived value around their work. How to market their work to au...

7 Mai 202019min

Did you notice we missed an episode? You've probably got bigger things to worry about right now. Like the C-word. We're talking about COVID19, of course. The truth is, we've been a bit scrambled too. ...

22 Apr 202049min

Some industries have a very straight-forward process to buy. I have a problem. I research alternatives. I choose one. I give them some money and I get something in return. All very simple. Other indus...

9 Apr 202053min

How many times have you Googled a symptom? Hands up. We all have. The need to make complex medical information accessible and readable has flourished with the advent of Google and the prevalence of in...

11 Mar 202028min

The truth is most copywriters write solo, alone, with no one around but perhaps a farting dog, or keyboard obsessed cat. We need silence and solitude to rouse the creative muse. But can working with a...

20 Feb 202037min

Does cold emailing get you in a cold sweat? Is it something you've put off because you don't want to be accused of being a spammer… Or face rejection, over and over again? Many of us will find anythin...

6 Feb 202043min

SEO is a topic we've often see discussed in copywriting Facebook groups and across the web. And most copywriters either seem scared of it, confused by it or just overwhelmed by how to package it and s...

15 Jan 202051min